Ad Campaigns
Archies launches digital ad campaign for Rakshabandhan “RishteJazbatonKe”
Mumbai: Archies, the beloved and iconic gifting brand with a rich legacy in the industry, has consistently been spreading love, joy, and heartfelt connections. This Raksha Bandhan, celebrates Rishte with Archies as it is thrilled to announce the launch of its campaign video, “Rishte Jazbaton Ke”.
This campaign is launched digitally to cherish the siblings’ love and the unbreakable bonds shared between a sister and a brother, from those petty fights over a TV remote to complaining about to parents to cover for each other in adulthood, Archies aims to bring to life the cherished memories and deep connections that make this festival special.
The video beautifully portrays the emotions, affection, and rituals associated with Raksha Bandhan, demonstrating how Archies’ broad gift selection can make the occasion even more unforgettable. Archies continue to provide a diverse range of personalized presents, such as Rakhi hampers, greeting cards, and customized keepsakes, all designed to strengthen the bonds of love between siblings.
With this launch, Archies executive director Varun Moolchandani said, “We are excited to launch the ‘RishteJazbatonKe’ campaign this Raksha Bandhan, we want to celebrate the timeless and unbreakable ties of love that define this celebration. We hope that our campaign and carefully curated range of gifts bring joy and create lasting memories for siblings everywhere.”
Express the love you have for your sibling with Archies this Raksha Bandhan as it has something special for every brother and sister. Whether you are together or miles apart, Archies’ unique and personalized gifts ensure that your love and appreciation are beautifully conveyed.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
