Ad Campaigns
Apollo Tyres celebrates the universal spirit of Raksha Bandhan
Mumbai: Raksha Bandhan, the cherished festival that symbolises the bond of protection and care, is an occasion celebrated with zeal and fervor across India. This year, Apollo Tyres is delighted to unveil a heartwarming short film that captures the essence of Raksha Bandhan in a unique and inclusive way. “Raksha Bandhan is for everyone. Even Those Who Play the Part,” the film beautifully narrates a story that goes beyond the conventional notion of the festival. While Raksha Bandhan is widely known for celebrating the special connection between brothers and sisters, this film explores the profound meaning it holds for everyone, even those who seemingly play peripheral roles in our lives.
In the film, a young girl embarks on her journey home on Raksha Bandhan day. However, her path takes an unexpected turn when she finds herself pursued by a truck, leaving her feeling uneasy. As fate would have it, her car suddenly breaks down, leaving her stranded in an isolated area along the highway. To her astonishment, the very truck driver she had apprehended as a potential threat emerges as her unexpected savior. Through their shared experiences and mutual support, they come to realize that the spirit of Raksha Bandhan transcends traditional boundaries, encompassing all who embody its essence.
The film beautifully encapsulates how the festival resonates with people from all walks of life, reaffirming the belief that the spirit of protection knows no boundaries. Apollo Tyres, a brand synonymous with quality and performance, seeks to emphasise that the essence of Raksha Bandhan is deeply embedded in its commitment to ensuring safety and security on every journey.
Join Apollo Tyres this Raksha Bandhan in embracing the true spirit of the festival – one that encompasses not only blood relations but also those who play significant roles in our lives. Let us remember that “Raksha Bandhan is for everyone. Even those who play the part.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
