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Amul, Parle amidst global brands liked by Indians

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MUMBAI: Domestic brands such as Amul, Parle, Big Bazaar and Dabur are liked and revered by Indian consumers at par with international brands like Samsung and Coca-Cola, a Nikkei BP-Market Xcel Data Matrix survey has revealed.

The top 10 brands featured in the survey are a mix of technology, FMCG and retail brands.

According to the Brand Asia Survey 2017, Samsung has emerged as the most popular brand in terms of consumer brand relationship, followed by food and drinks brand Amul and mobile brand Nokia.

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“Amul, the food and drinks brand, has scored second place this year beating Coca-Cola (rank 10) and Pepsi (rank 15),” Ashwani Arora, Senior VP Research, Director on Board, Market Xcel, told IANS.

“Nokia is one brand which is revered by Indians and has a high connect and past equity. The brand was once a household name in India. The relaunch of the brand in India has refurbished the emotional connect with consumers as is evident in the survey,” Arora said.

Samsung mobiles and fast-moving consumer goods (FMCG) company Parle ranked fourth and fifth in terms of the most popular brands in India.

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“Parle — a brand from the pre independence era — goes on to prove the love people have for it still. It has ranked fifth this year and its win is solely dedicated to the wide variety of its biscuits which has satiated consumer palettes since ages,” said Arora.

“Hence, Indian brands are equally liked and revered by consumers,” he added.

The survey revealed that Future Group-owned retail business Big Bazaar was the only retail brand to mark a place in the top 10 popular brands at rank six.

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According to Arora, the kirana shops are unable to provide the choice, ambience, service and discounts which Big Bazaar offers leading to its popularity among customers.

“The (Big Bazaar) brand has many firsts to its credit. The only national competitor to the brand being Reliance Retail,” he added.

The rest of the brands in the top ten category included toothpaste brand Colgate, messaging platform WhatsApp, FMCG brand Dabur and beverages company Coca-Cola.

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A total of 200 brands were surveyed in 13 countries across Asia with a mix of national and international brands.

The categorisation of nominated brands was from FMCG, food and drinks, clothing/fashion, automaker, IT/home electronics, telecom, media/entertainment, finance, retail, restaurants (QSRs), sporting goods, transportation/logistic, aviation, finance and social media (internet).

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MAM

Dish TV shareholders approve three independent directors

99.49 per cent vote of confidence strengthens board as company expands into connected TV, e-commerce and OTT.

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MUMBAI: Dish TV has just been served a near-perfect vote of confidence and the shareholders have dished it out in style. Shareholders of the DTH operator have approved the appointment of three new Independent Directors with an overwhelming 99.49 per cent approval. The three appointees are Mr Arun Kumar Kapoor, Ms Heena Naishadh Bhatt and Mr Ashok Anant Paranjpe.

The strong mandate reflects continued investor faith in the company’s strategy, disciplined execution and long-term value creation. It comes as Dish TV focuses on stabilising its core DTH business while actively scaling new verticals connected TV platform VZY, B2B e-commerce ShopZop, and OTT service Watcho to build a more diversified and resilient growth trajectory.

Dish TV India Limited, CEO & executive director Manoj Dhobhal said, “We are encouraged by the shareholders’ approval of the appointment of the Independent Directors and sincerely thank them for their continued trust and confidence. The Board is already benefiting from the Directors’ collective experience, which will further sharpen strategic focus and support disciplined execution.”

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With a fresh, strengthened board in place, Dish TV is well positioned to navigate the evolving media landscape. In a sector where every percentage point matters, a 99.49 per cent thumbs-up is the kind of ringing endorsement that suggests the company’s recipe for the future is already tasting right.

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