MAM
Akhil Gupta named chief financial officer at NDTV
NEW DELHI: NDTV has appointed Akhil Gupta as chief financial officer, tapping a seasoned finance leader with a track record across media, infrastructure, healthcare and telecommunications, as the network tightens its grip on strategy, governance and capital discipline.
Gupta steps into the role after a stint at Adani Enterprises Limited, where he served as BU finance controller, handling the hard yards of bookkeeping, audits, board processes and working capital, alongside internal financial controls, tax compliance, contract management, TEV studies, credit ratings and term loan facilitation.
Before that, he was head of investor relations, FP&A and internal audit at Zydus Group Cadila Healthcare Limited, where he led investor engagement, disclosures, budgeting, MIS, internal audit and enterprise risk management, bringing structure and rigour to complex, regulated businesses.
His earlier career spans senior finance and FP&A leadership roles at Bharti Infratel Limited and Bharti Airtel Foundation Limited, along with finance responsibilities at PVR Limited, giving him deep exposure to large-scale operations, capital planning and stakeholder management across sectors.
At NDTV, Gupta will oversee financial strategy, governance, compliance and reporting, a brief that puts him at the centre of the broadcaster’s next phase.
For a newsroom where numbers now matter as much as narratives, Gupta’s arrival signals one thing clearly: the balance sheet is back in sharp focus, and there will be no room for sloppy arithmetic.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
