MAM
Ajit Menon quits DDB Mudra; to join Dalmia Group
MUMBAI: DDB Mudra Group executive director, organisation development Ajit Menon has decided to move on. His next destination is the Dalmia Group where he will be executive director.
Menon will be based out of Gurgaon and in charge of HR and administration at Dalmia Group.
DDB Mudra Group is yet to find a replacement for Menon. The HR and administration functions will currently be divided between Sebastian Joseph (who has been recently elevated to the post of chief executive officer ) and Rita Verma who will take over the HR duties.
Talking to indiantelevision.com Menon said, “I have worked in almost all industries. The only industry left for me to work in was manufacturing. Dalmia is a traditional Indian company which has done very well for itself and is poised to take things to the next level. It is a similar situation to the one at DDB Mudra (before the takeover). It was an agency when I joined and I worked very closely with Madhukar Kamath to transform it into a communications group. It is the same challenge with the Dalmia Group, only that the scale is tenfold larger.”
Menon joined DDB Mudra Group (then Mudra Communications) in 2007 as executive vice president. In 2010 he was elevated to the post of Executive director- organization development. He has previously worked with Nirvava Business Solutions and WNS Global Services.
Menon was recently conferred with the Rashtriya Udyog Ratna award by the National Education and Human Resource Organisation and the Pride of HR award by Employer Brand Awards. In 2011, Menon won the ‘Exemplary Leader‘ Award at the Asia Pac Summit of the World HRD Congress.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
