Brands
Ajay Devgn splits the difference as Instamart launches India’s quickest sale
MUMBAI: When Ajay Devgn does the splits, India sits up and shops. Swiggy’s Instamart has kicked off its first-ever Quick India Movement 2025 billed as the nation’s quickest festive mega sale by bringing back the actor’s legendary debut stunt with a cheeky twist.
Rolling out from 19–28 September 2025 on both the Swiggy and Instamart apps, the sale promises lightning-fast deliveries and discounts of 50 per cent to 90 per cent across electronics, kitchen, dining, beauty, personal care, and toys. It’s not just a shopping spree; it’s a sprint.
The campaign film, conceptualised by Lowe Lintas, reimagines Devgn’s Phool Aur Kaante split, this time not between motorcycles but everyday essentials like speakers, jugs, ladders, and toys. Backed by the playful refrain “I just splitttt”, Devgn declares, “Jo mujhe chahiye, abhi chahiye.” The tongue-in-cheek homage captures the absurd, meme-worthy energy Instamart wants to bottle this festive season.
Shoppers can score an extra 10 per cent off with Axis, RBL, HSBC, and IDFC Bank, plus an additional 10 per cent cashback on Swiggy HDFC Bank Credit Cards. Digital wallets are in on the action too Rs 150 cashback via Amazon Pay, Rs 50 off on Simpl, and up to Rs 200 cashback on Mobikwik UPI.
Ajay Devgn summed up the stunt-with-a-spin: “Instamart has given my Phool Aur Kaante stunt a twist. The Quick India Movement is all about bringing speed and ease to everyone!”
The sale reflects a broader shift in how India shops. From groceries to gadgets, Instamart has become a festive favourite in Tier II cities and beyond, with demand peaking on occasions like Holi, Father’s Day, Mother’s Day, and Rakhi.
With movie nostalgia, meme-ready swagger, and heavy-duty deals, Instamart’s Quick India Movement 2025 looks set to prove one thing when India wants it, India wants it now.
Ola has a new voice. The ride-hailing giant has appointed Shirsha Majumder as senior manager for PR and communications, bringing in a seasoned hand to sharpen its brand narrative and media relations.
Majumder arrives from Acko, where she spent close to four years playing a central role in shaping the insurance company’s communications strategy. Before Acko, she built her credentials across a string of well-regarded organisations including HDFC Life, Adfactors PR and Edelman, accumulating over nine years of experience across reputation management, media relations, strategic messaging and stakeholder engagement.
At Ola, she is expected to bring that breadth of experience to bear on the company’s communications function at a time when the brand is navigating an increasingly competitive and scrutinised market.
For a company that has rarely been far from the headlines, getting the communications right matters. In Majumder, Ola has picked someone who knows how to manage a narrative under pressure.
