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Airtel lists 32.7 mn paperless Aadhar-based acquisitions in ‘Sustainability Report’
MUMBAI: Bharti Airtel (Airtel), India’s largest telecommunications company, has released its 2017 India Sustainability Report that outlines its approach towards responsible, sustainable business practices and making a positive impact on all stakeholders including customers, suppliers, local communities, investors, employees and government bodies.
Bharti Airtel MD & CEO (India & south Asia) Gopal Vittal said, “As part of our governance DNA, we attach a deep sense of purpose to the way we conduct our business and ensure it has a positive impact on all stakeholders. Being a responsible corporate citizen, we have implemented a host of sustainability initiatives across the organization and remain fully committed to building on this strong foundation.”
Green Initiatives
81% reduction in CO2 emissions across network infrastructure in the last five years and 27% reduction in the last financial year.
23% reduction in CO2 emissions per square feet in our facility and 9% reduction in CO2 emissions per rack in data centre operations against 2015-16
Airtel saved over 1280 million sheets of paper since FY 2011-12 on paperless billing initiatives.
Adopted Aadhar based instant verification process which is secure and eliminates paperwork
Managed to recycle 2400 tonnes of e-waste and refurbished over 500,000 direct-to-home set top boxes
Over 1200 tonnes of paper have been saved since FY 2011-12 with the paperless billing initiative, over 170 millions have opted for e-bills. 191 tonnes of paper was saved across facilities
Adopted Aadhar based instant verification process which is secure and eliminates paperwork. 32.7 million such paperless Aadhar based acquisitions were completed last year.
Customer Initiatives
Unveiled India’s first Open Network, setting a new benchmark for transparency in the industry, by making the entire network information including coverage, site details and signal strength available to customers.
Doubled mobiles sites in just two years by deploying 180,000 sites. This is the same number deployed over the past 20 years.
Self-regulation: Airtel will contribute INR 100,000 for every 0.01% increase in call drop rate beyond 1.5% / month against the TRAI prescribed limit of 2%. The amount will be contributed towards education of the under privileged.
Listening to customers through various touch points – stores, customer care, website and social media. There is 74% increase in online interactions and 10 million social media queries were answered last year.
Community Initiatives
The company supports over 254 Satya Bharti School Program, Learning Centers and Quality Support Program through its educational initiatives and benefitted over 43,500 underprivileged children in rural India, impacting over 198,000 underprivileged children cumulatively.
Benefitted over 3.8 million farmers through the IFFCO-Kisan Sanchar Ltd by undertaking mobile based agriculture awareness Implemented a host of initiatives in the field of disaster relief management, environment protection and other social causes
Other key interventions
Deployed a ‘Win with people’ strategy. To help talent grow through strong learning, mentoring and succession planning, started conducting Career Fairs. Over 370 hours of training interventions with over 935,000 man hours of training delivered in FY 2016-17
Launched Airtel Payments Bank, the first payments bank in India, further consolidating the government’s agenda of digital payments and financial inclusion.
Enabled over 1000 villages to go cashless across India, through enabling Airtel Payments Bank accounts with over 250000 banking points and onboarding merchants who accept digital payments
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Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.







