Ad Campaigns
AEGON Life Insurance launches video series campaign
MUMBAI: Aegon Life Insurance, India’s digital insurance company, recently rolled out its video series campaign named ‘AEGONs of Business’, to bring forth the journey of entrepreneurs who took the unconventional path towards success. The video series was launched today in conjunction with BloombergQuint and will feature entrepreneurs such as Purplle.com founder Manish Talreja, No Broker.in founder Amit Agarwal, Gozoop founder Ahmed Aftab Naqvi, Chumbak founders Prabhakar and Shubhra Chadda, Rakyan Beverages founder Anuj Rakyan.
Commenting on the launch of the series Aegon Life Insurance DVP marketing Mandeep Singh Gulati said, “We are in the business of life insurance where we always encourage our customers to secure their future so that available resources can be pooled in to fulfil present aspirations. By making them financially secure we aim to inculcate a ‘never stop’ attitude in them. AEGONs of Business is our way of bringing to the fore inspiring stories to motivate new age Indians.”
In a culture that either treats entrepreneurs as heroes to be emulated or abject failures, this show aims to honour the spirit of entrepreneurship, which embraces both of these experiences as transient, and very much a part of the game with a ‘never stop’ attitude towards growth.
The interview series will be led by by Govindraj Ethiraj, a versatile and renowned Indian business journalist. The series is unique as it focuses not just on what “worked” for these entrepreneurs in their journey, but on what didn’t and how they overcame the challenge.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
