MAM
Aegis Media to launch second OOH agency Brandscope on 1 December
MUMBAI: After the successful launch of Posterscope in India, Aegis Media Group will launch its second OOH agency, Brandscope, on 1 December.
The agency, which will function from Mumbai, Delhi and Bangalore, will start operations with five clients – Indiabulls, Fin Air, Arcil, JK Paper and Kewal Kiran – under its belt.
Said Aegis Media and Posterscope Director – APAC chairman India and CEO South East Asia Ashish Bhasin, “Brandscope will be in a unique proposition that puts the brand at the heart of an OOH solution, using the world‘s latest tools and a global knowledge bank. Haresh Nayak, MD Posterscope, will be the domain expert on OOH for both our OOH businesses in India. This is an advanced and a new concept in the field of OOH and I am sure Brandscope will revolutionise the role of OOH in brand communications in India.”
Brandscope will use the expertise of the group‘s offerings such as Hyperspace and the groups proprietary PRISM suite of tools that have been developed over time in order to provide cutting edge solutions to the clients.
Avers Nayak, “Brandscope will look into the brands personality and its promise through its creative use of OOH. It will not necessarily look at using an existing medium, but will be more about innovation and creativity in the ambient space, keeping in mind the brand‘s aspirations and the communication premise.
“We believe that the future of OOH depends on how well we can use the environment and ambience to engage the audience with the brand. We are also pleased to announce that Fabian Cowan will be the Business Head of Brandscope in India.”
Brandscope, part of Posterscope Worldwide that has its presence in 26 countries across North America, Europe, Asia Pacific and South Africa, intends to expand its team of seven brand specialists in India to 18 by 2011.
Brands
Ayuvya targets Rs 120 crore revenue by FY27, ramps up expansion
Wellness brand bets on new categories and digital reach for growth
NEW DELHI: Ayuvya has set an ambitious revenue target of Rs 120 crore by FY27, as it looks to build on strong recent growth and expand its footprint in India’s fast-evolving health and wellness market.
The company, which reported an estimated Rs 51.5 crore in revenue last year, is currently operating at an annual run rate of around Rs 80 crore, driven by rising consumer demand and deeper market penetration.
Ayuvya’s growth strategy centres on expanding its product portfolio and tapping into emerging wellness needs. The brand currently offers around 20 SKUs and is planning to enter new segments, including children’s nutrition and solutions for chronic health conditions. The move reflects a broader shift towards preventive healthcare, an area that continues to gain traction among Indian consumers.
“Our experience so far has been a period of sustained growth and growing trust from consumers,” said Ayuvya co-founder Pawanjot Kaur. “With increasing awareness around preventive healthcare, we see strong opportunities in categories like children’s nutrition and chronic condition management.”
Alongside product expansion, the company is doubling down on its digital strategy. Ayuvya has strengthened its presence across online marketplaces and is leveraging digital platforms to widen access and improve convenience for consumers.
The focus on accessibility, coupled with ongoing investment in product development, is expected to support the company’s growth trajectory. Ayuvya is also betting on continuous innovation to stay aligned with shifting consumer preferences in the wellness space.
With a mix of category expansion, digital reach and a focus on preventive care, Ayuvya is positioning itself to scale steadily in a competitive market, aiming to turn its current momentum into sustained long-term growth.
