Brands
Aditya Birla Capital hires former TV executive Khushbu Shah as brand lead
MUMBAI: She has got into the ABCD of leading a brand, that is Aditya Birla Capital Digital. Khushbu Shah spent a good six years at Zee Entertainment where she rose to become associate director marketing at the time of her departure from the entertainment major in April 2024
Prior to that Khushbu was head of marketing at Times Network when she left it in October 2018 after a stay of two years. She also worked at Fame Digital for nearly two years. A long stint at 9X Media saw her leading marketing and partnerships for music TV channels – a position she enjoyed so much she stayed put there for more than five years.
She also got exposure to sales techniques at one of the top organisations in media – Bennet Coleman & Co where she worked for a couple of years.
She also had a long period of working as a trainee in both Dentsu and The Times of India immediately after finishing college.
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A high scoring student, she got herself an MBA in marketing from the SP Jain School of Global management. All that education and exposure should help Khushbu as she gradually grows into her new role at Aditya Birla Capital.
Brands
Hyundai India posts record April sales with 17-per cent growth
Domestic sales hit 51,902 units, exports stand at 13,708 units
MUMBAI: Hyundai is clearly shifting gears and April has put the pedal firmly to the metal. Hyundai Motor India Limited (HMIL) has reported its highest-ever domestic sales for the month of April, clocking 51,902 units in April 2026, marking a 17 per cent year-on-year growth. The milestone sets a strong tone for the new financial year, signalling sustained demand momentum across its portfolio. Alongside domestic performance, the company recorded export volumes of 13,708 units for the month, underlining its continued strength in overseas markets.
The growth has been driven by a mix of refreshed models and special editions across segments. Recent launches and updates including the Exter, Verna, Ioniq 5, Creta Summer Edition, Grand i10 NIOS Vibe Edition and Venue Knight Edition have helped keep the line-up competitive in an increasingly crowded market.
A standout performer was the Venue, which recorded its highest-ever monthly domestic sales of 12,420 units. The model’s 5-Star Bharat NCAP safety rating, including for the VENUE N Line, appears to have bolstered consumer confidence, reflecting a broader industry shift where safety credentials are becoming a key purchase driver.
Tarun Garg, Managing Director and CEO, HMIL, said the company has carried forward recent momentum into the new financial year, with product interventions and safety-focused positioning playing a central role in driving growth.
The numbers suggest Hyundai’s strategy is ticking multiple boxes fresh product cycles, safety-led messaging and steady export performance. If April is any indication, the company isn’t just starting the year strong, it’s aiming to keep the engine running at full throttle.
