MAM
Aditi Chada joins Mondelēz International as India communications lead
Former Prime Video executive tasked with brand and reputation strategy
MUMBAI: Mondelēz International has appointed Aditi Chada as lead—communications, India, strengthening its leadership bench as the packaged-foods group sharpens its brand and stakeholder narrative in a crowded consumer market.
Chada confirmed the move in a LinkedIn post, marking her return to Mondelēz after a five-year stint at Prime Video. She will be responsible for driving corporate and brand communications across the Indian market.
At Prime Video, Chada joined in 2021 as PR manager, India, and played a central role in shaping the platform’s visibility and positioning amid intensifying competition in the streaming space. Her exit comes as platforms recalibrate marketing and communications strategies under tighter spending discipline.
Chada brings a blend of media and consumer-goods experience, having previously worked with Viacom18, Marico, Mondelēz International and Vaishnavi Corporate Communications.
Industry executives view the appointment as a signal that Mondelēz is investing in communications firepower to support brand equity, regulatory engagement and long-term growth in India’s fast-moving consumer goods market.
