MAM
adidas to sponsor ITF Juniors’ Tournament
NEW DELHI: adidas India Marketing Pvt. Ltd. and the All India Tennis Association (AITA) announced the opening of the Adidas ITF Juniors’ Tournament.
The adidas ITF Juniors’ Tournament will be held from 30 January to 5 February at Delhi’s R K Khanna Stadium.
Sponsored by adidas for the third year running, the Adidas ITF Juniors’ Tournament is an AITA ranked tournament in the under 18 category.
“Tennis has always been a core focus for adidas and we are looking at aggressively promoting the game in India at three levels. First, through associations with key tennis events such as the ITF Juniors’ Tournament. Second, through the recognition of young talent through scholarship programmes such as adidas aces’. And third through the launch of high performance sportswear such as our recently launched Barricade III,” said Adidas India brand manager Sriram Darbha.
“As Sania Mirza recently proved, tennis in India holds immense potential. We believe platforms like this championship will help young Indian players make their mark on international tennis and prove that Impossible is Nothing,” he added.
Commenting on the launch, AITA secretary general and executive vice president Anil Khanna added, “We at AITA aim to cultivate young talent at the grassroots level and help India’s professional and amateur tennis players get international exposure. We hope to see Indian tennis reach new heights of success and we believe adidas, as a partner, will help our young players move in the right direction.”
The main draw will include 32 singles for girls, 32 singles for boys, 16 doubles boys’ teams and 16 doubles girls’ teams.
MAM
McDonald’s India NE names Sara Arjun brand ambassador
Actor returns for nostalgic Buddy Meal campaign at Rs 119 for two.
MUMBAI: Sara Arjun just came home to McDonald’s because some love stories start with a childhood ad and end with sharing fries as grown-ups. McDonald’s India – North and East has appointed actor Sara Arjun as its brand ambassador, bringing her back to the brand that first captured her on screen as a child. The collaboration launches with a playful TVC introducing the Buddy Meal, a value offering priced at Rs 119 for two burgers (McAloo Tikki or Veg Surprise), two Cokes and one medium fries.
The film recreates the classic “girlfriend-boyfriend” banter from her original McDonald’s ad, with Sara joking about today’s “demanding” relationships before her buddy admits he just wants a simple McAloo Tikki. The voiceover lands the punch: “Shukar hai McDonald’s Buddy Meal for 2 hai… starts at just Rs 119,” closing on the tagline “Khao Meal, Baat Karo”, a celebration of uncomplicated joy and shared moments.
MMG Group and CPRL vice chairman Anant Agarwal said, “Sara’s return to McDonald’s is a wonderful reminder of the deep emotional connections many customers have grown up with. With the Buddy Meal, we are celebrating friendship, nostalgia and the simple joy of sharing a McDonald’s meal together at great value.”
Sara Arjun added, “McDonald’s has been a special part of my journey since childhood. Returning to the brand for this campaign feels incredibly nostalgic. The Buddy Meal captures the simple joy of sharing food and laughter with friends.”
Available for a limited period across McDonald’s restaurants in North and East India via dine-in, takeaway, drive-thru, the McDonald’s App and leading delivery platforms, the Buddy Meal taps into the brand’s legacy of creating relatable, feel-good moments.
In a fast-food world chasing trends, McDonald’s brings back a familiar face and a simple truth: sometimes the best dates don’t need grand gestures just good burgers, cold drinks and great company at a price that leaves everyone smiling.
