Brands
adidas releases limited edition Lionel Messi F50 Triunfo Dorado
Mumbai – adidas has launched the limited-edition Lionel Messi F50 Triunfo Dorado pack. Engineered for game-changing speed, the boots will be worn by Messi as he looks to add more accolades to his glittering career this summer.
For the first time ever, the boots available for retail include some of the exact, unique design specifications Leo chooses for his own on-pitch footwear, enabling fans to get closer than ever to the feeling of emulating the GOAT on the pitch.
. The closure of the ‘burrito’ style tongue is adapted to Leo’s preferred fit and has been engineered with knit material for maximum comfort.
. The Hybrid Touch upper updates the recently released inline F50 with a synthetic suede and foil material with soft haptic designed for vamp stability and comfort when touching the ball at speed.
. Consistent with the other existing F50 releases, the boots sit on a Sprintframe 360 soleplate, specifically designed to provide optimised stability and traction. The heel counter on the soleplate works harmoniously with a stud configuration of rounded and bladed studs for foot steadiness at push-off – all working in tandem to help facilitate multidirectional speed and acceleration.
Following the return of the F50 franchise earlier this month, the visual design of the Triunfo Dorado is inspired by one of the franchise’s most iconic boots – the F50 Prime. The Prime was originally released in season 2014/15, a season in which Leo won the League, Cup and UEFA Champions LeagueTM treble while breaking the all-time record for goals scored in the Spanish top division (43 in 38 appearances – and 21 assists.)
Brands
Lululemon picks former Nike executive to be its next chief
Heidi O’Neill, who helped grow Nike into a $45 billion giant, will take the top job in September
CANADA: Lululemon has found its next chief executive, and she comes with serious credentials. The athleisure giant named Heidi O’Neill as its new CEO on Wednesday, ending a search that has left the company running on interim leadership since earlier this year. O’Neill will take charge on September 8, 2026, based out of Vancouver, and will join the board on the same day.
O’Neill brings more than three decades of experience across performance apparel, footwear and sport. The bulk of that time was spent at Nike, where she was a central figure in one of corporate sport’s great growth stories, helping take the company from a $9 billion business to a $45 billion global powerhouse. She oversaw product pipelines, brand strategy and consumer connections, and played a significant role in shaping how Nike spoke to athletes around the world. Earlier in her career, she worked in marketing for the Dockers brand at Levi Strauss. She also brings boardroom experience from Spotify Technology, Hyatt Hotels and Lithia and Driveway.
The board was unequivocal in its enthusiasm. “We selected Heidi because of the breadth of her experience, her demonstrated success delivering breakthrough ideas and initiatives at scale, and her ability to be a knowledgeable change and growth agent,” said Marti Morfitt, executive chair of Lululemon’s board.
O’Neill, for her part, was bullish. “Lululemon is an iconic brand with something rare: genuine guest love, a product ethos rooted in innovation, and a global platform still in the early stages of its potential,” she said. “My job will be to accelerate product breakthroughs, deepen the brand’s cultural relevance, and unlock growth in markets around the world.”
Until she arrives, Meghan Frank and André Maestrini will continue as interim co-CEOs, before returning to their previous senior leadership roles once O’Neill steps in.
Lululemon is betting that a Nike veteran who helped build one of the world’s most powerful sports brands can do something similar for an athleisure label that has genuine love from its customers but is still chasing its full global potential. O’Neill has done it before at scale. The question now is whether she can do it again.
