Ad Campaigns
Adidas and Real Madrid launch retro-inspired adicolor collection
Mumbai: In an exciting collaboration, Adidas and Real Madrid have unveiled a fresh take on the club’s iconic retro styles with the launch of the adicolor collection. Available now, this new line combines a vintage 70-80s aesthetic with modern design elements, offering a perfect blend of nostalgia and innovation.
The collection features sleek tracksuits, stylish tees, and more, all crafted from high-quality pique material for maximum comfort and durability. The standout pieces include a slim-fit track top, adorned with adidas’ signature three stripes tape along the shoulders and a ribbed collar. Practical yet stylish, the top features zipped side pockets, along with a flock-printed Trefoil logo and the Real Madrid club crest on the chest. Pairing perfectly with the track top, the slim-fit track pants echo the same tailored design, with the iconic 3-Stripes running down each leg. For a more casual look, the collection also offers a slim-fit crew neck tee, complete with short sleeves, three stripes detailing, and a flock-printed crest.
Embodying the elegance and rich history of Real Madrid, the collection shines in a regal cream and lilac colourway. Inspired by the club’s storied legacy, the items incorporate 80s-style ‘Real Madrid’ lettering, paying homage to the team’s past while embracing a fresh, modern edge. The new design also subtly reimagines the classic club crest, merging vintage aesthetics with contemporary minimalism to create an iconic look that appeals to fans of all generations.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
