MAM
Adgcraft turns four, unveils ‘Adgcraft AI’ to power PR for India’s next-gen tech titans
MUMBAI: On its fourth birthday, communications agency Adgcraft is gifting itself a future-forward facelift with the launch of Adgcraft AI—a new PR vertical dedicated to AI-first brands, deep-tech disruptors, and digital pioneers shaping India’s innovation economy.
The announcement was made in Noida, with Surya Kant, CEO of AIC-BIMTECH, as chief guest, who shared insights on the ‘Digital India Revolution: Innovating Viksit Bharat’.
The move is well-timed: with the Union Cabinet greenlighting the ₹10,300 crore IndiaAI Mission, the country is surging toward global AI dominance. Government programmes like FutureSkills Prime and YuvAI are pushing AI literacy to the grassroots, while India has already muscled its way into the world’s top four AI ecosystems.
Aic-Bimtech CEO Surya Kant said, “We are living in a time where AI is changing the way we work, communicate, and solve problems. From education to healthcare to governance, AI has the potential to make systems faster, smarter, and more inclusive. But for this to happen, we need to make sure the work being done in this space is seen and understood by the wider public. That’s why I think the launch of Adgcraft AI is a timely and important move. It can help bring forward the stories of Indian innovators who are building practical, home-grown AI solutions. These stories can inspire many others and show the world that India is not just a consumer of technology, but a creator too.”
“We’re launching ‘Adgcraft AI’ to give a voice to the changemakers in AI. There are so many startups and companies doing great work in the AI space, but they often don’t have the support to make their stories reach the right audience. That’s where we come in. Whether you’re just starting out or looking to grow your reputation, Adgcraft AI is here to help you tell your story effectively,” said Adgcraft founder and managing director Abhinay Kumar Singh.
To kick off the launch, the agency also released a meaty whitepaper titled ‘The Age of AI: Industry Trends, PR Implications, and Adgcraft’s Vision’, unpacking how AI is disrupting traditional industries and why communications must evolve with it. From sector trends to strategic storytelling for tech-first founders, the report outlines how PR is no longer a nice-to-have but a necessity in India’s booming AI economy.
The campaign is being celebrated under the hashtag #4wdwithAdgcraft—a nod to four years of navigating the high-speed lanes of new-age comms, and now, veering straight into the AI autobahn.
Digital
OpenAI’s Stargate lead Peter Hoeschele exits with two senior leaders
Trio behind compute push set to join new startup amid leadership reshuffle
SAN FRANCISCO: Peter Hoeschele, a key figure behind OpenAI’s early Stargate data centre initiative, has exited the company, according to a report by The Information.
The departure is part of a broader leadership shift, with two other senior executives, Shamez Hemani and Anuj Saharan, also set to leave in the coming days. All three are expected to join the same new startup, although details about the venture remain under wraps.
The trio played a central role in OpenAI’s Stargate effort, an initiative aimed at building large-scale data centre capacity in-house to reduce reliance on external infrastructure providers. Their exits mark a notable moment for the company’s compute strategy as it continues to scale rapidly.
OpenAI spokesperson said in a statement to The Information, “We’re grateful for the contributions Peter, Shamez, and Anuj have made to OpenAI and wish them the very best in what comes next.” The company also pointed to the recent appointment of Sachin Katti to lead its industrial compute organisation, signalling continuity in its infrastructure roadmap.
OpenAI has indicated that it does not plan to directly replace Hoeschele’s role, suggesting a possible restructuring of responsibilities within the team.
As competition intensifies in the race to build next-generation AI systems, leadership changes in core infrastructure teams are likely to draw close attention. For now, the spotlight shifts to what this departing trio builds next, and how OpenAI adapts as it scales its ambitions.
