MAM
Adgcraft expands its footprints in Mumbai
Mumbai: Adgcraft, a Delhi NCR-based award-winning PR agency, as part of their strategic expansion plan opens their new office in Mumbai, Maharashtra. This expansion aligns with Adgcraft’s strategic growth plan and underscores its commitment to providing top-tier public relations. The Mumbai office is set to become an important hub for Adgcraft’s operations, focusing on delivering tailored communication strategies and innovative PR solutions. This move, not only strengthens Adgcraft’s presence in India’s financial capital but also enhances its ability to serve clients with the highest level of expertise and dedication. The office is situated at Hive8, Kohinoor Square, Dadar West.
The Mumbai office will serve clients in the BFSI (banking, financial services, and insurance), corporate, lifestyle, influencer marketing, and hospitality sectors. With the opening of the Mumbai office, Adgcraft aims to leverage its extensive experience and industry knowledge to help clients achieve their communication goals. The agency’s proven track record in handling high-profile PR mandates and delivering impactful results positions it as a trusted partner for businesses looking to enhance their brand presence and engagement.
Adgcraft MD Abhinay Kumar Singh expressed his enthusiasm about the new office launch, stating, “Over the years, we have evolved into a trusted partner for over 100 brands, delivering comprehensive PR services to customise meet our client’s diverse needs. Looking ahead, our goal is to continue expanding our capabilities, leveraging our industry expertise and talented team to drive measurable results for our clients. The launch of our Mumbai office marks the beginning of an exciting new chapter for Adgcraft as we aim to further strengthen our position as a leader in the PR industry.”
Commenting on the launch, Mumbai office’s VP, growth & strategy Rahul Adap said, “Establishing our presence in Mumbai signifies a strategic expansion into one of the most dynamic and diverse business environments in India. Our team is ready to bring Adgcraft’s PR strategies to clients here, helping them to navigate the unique challenges and opportunities in this vibrant market. We are committed to offering personalized and effective communication solutions that meet our client’s needs and help them achieve their goals.”
Adgcraft is also proud to be working with global clients from the USA, South Korea, and other countries, further extending its reach and expertise in the international arena. Additionally, the agency has collaborated with numerous startup incubators, providing strategic communication support to help emerging businesses grow and succeed in competitive markets.
Adgcraft’s vision is to become a one stop solution provider for all comprehensive PR and brand communications strategies, delivering complex messages in the simplest manner. The agency’s motto, “Your Story is your strength, and communication is ours,” reflects its commitment to crafting powerful narratives that resonate with audiences and drive meaningful engagement.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
