MAM
Ad-sales veteran Anshul Mahajan jumps to JioStar as associate director
DELHI: Anshul Mahajan has taken on a new role as associate director at JioStar, marking a major career switch for the media-sales specialist with more than 15 years in the business. Mahajan, who most recently served as group head at Disney Star, has built his reputation on driving revenue, scaling partnerships and unlocking fresh business across India’s competitive broadcast and digital markets.
At Disney Star, Mahajan led high-stakes ad sales for Star Vijay, Star Pravah and Pravah Picture in the north region, spearheading revenue targets, managing key relationships and coaching young sales teams. His track record spans leadership roles at Sony Pictures Networks India, Zee Entertainment Enterprises, AIDEM Ventures and TDI International India, with earlier stints in office automation and IT at Pitney Bowes and Cognizant.
A hands-on negotiator with deep experience across genres and regions, Mahajan has worked with top brands, agencies and government institutions, earning a reputation for sharp business instincts and relentless hustle.
With JioStar building serious muscle in the media and entertainment arena, Mahajan’s next act promises high stakes, hungry targets and a bold chase for the next big win.
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
