MAM
Acer launches TVC with Hrithik Roshan
NEW DELHI: Acer India today launched its new TVC campaign across 54 electronic channels with its brand ambassador Hrithik Roshan shown using Acer laptops.
The TV commercial has been conceptualised by BBH and shot by film director AbhinayDeo of ‘Delhi Belly‘ fame.
The campaign demonstrates the power of Acer laptops in a simple yet efficient manner. In the TVC, which was shot through a stripped down Red Epic camera attached to an Acer Laptop, Hrithik describes the features of Acer‘s new range of laptops – Ultra Light, Ultra Fast and with Dolby Sound. The entire TVC is a testament to the power of Acer‘s laptops, which, as Hrithik says, is powerful enough to create this film.
On the TVC, Acer India MD Harish Kohli said: “The innovative method used to film this TVC is groundbreaking and proof of the power an Acer laptop holds under its chassis. I believe that this TVC will give the audience a very good idea of how powerful our products are. Hrithik is a great sport and I am glad that he agreed to go along with this unconventional method of filmmaking.”
BBH managing partner Partha Sinha, who developed the TVC campaign, said: “When we delved deep into the Acer brand and the products, we figured out a simple thing. Acer can provide the most ‘unobvious‘ and surprising solutions. We wanted to challenge the obvious in communication and created a film using the laptops; not a claim, but the proof of the pudding. This is the true nature of the brand – do things which are seemingly impossible.”
The TVC gives the audience a demonstration of the capabilities of Acer products. Hence, Acer has now even explored filmmaking beyond its limits. The making of the TVC will be available on YouTube soon.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
