MAM
71% of IPL viewers get influenced by ads with Bollywood celebs: iCubesWire survey
Mumbai: With Indian Premier League (IPL) fever spreading across India and marketers promoting the event as one of the biggest advertising ecosystem in the country, a whopping 71 per cent of the respondents surveyed said their buying decisions get influenced if there is a Bollywood celebrity in streaming ads. Digital marketing agency iCubesWire conducted a IPL marketing and advertising survey among 1,000 respondents from mid-March to mid-April.
The survey further indicates that a significant 74 per cent of the respondents agreed that their buying decisions from IPL streaming ads get influenced by such ads that are targeted towards children or liked by younger age segment.
“IPL is one of the biggest sporting event on the planet and lot of advertising money is spent on its broadcasting by brands to reach out to their target group,” iCubesWire CEO Sahil Chopra. “This survey has clearly indicated that brands are still banking on Bollywood celebrities to deliver their message to end users, a trend which we believe will continue to stay with many OTT celebrities also joining the fray.”
As the country in the last few years has also been witnessing a major push towards getting back to Indian roots, 73 per cent of the respondents said they prefer watching ads that show Indian culture or legacy.
Not surprisingly, Covid-19 pandemic has changed the way we buy products and services with healthcare becoming the top concern for everyone. The healthcare sector including health insurance advertisements during IPL streaming has led to 78 per cent of the surveyed respondents to invest on their physical fitness and health.
Other key findings are:
· IPL survey says that 80 per cent of fans enjoy interaction over chat apps during live streaming.
· Nearly 64 per cent people of the poll takers like to watch IPL matches on TV. On the other hand, 32 per cent of the people like to watch IPL matches on their mobile phones, a number that has been consistently growing over the last few years.
· In terms of language, respondents preferred to watch ads in both English and Hindi equally at 47 per cent.
· Fantasy cricket leagues have been gaining traction as one of the leading advertisers on IPL, and 69 per cent of the respondents agreed that they participate in such gaming leagues.
· As fast internet has reached to almost all corners of India, 80 per cent of the respondents said they participate in community viewing virtually and chat with friends and relatives on the streaming apps.
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
