iWorld
ZEE5 announces next Marathi Original – ‘Sex, Drugs & Theatre’ on Marathi Rangbhoomi Day
MUMBAI: Today, 5th November 2018 marks the joyous occasion of Marathi Rangbhoomi Day, in other words, the celebration of Marathi Theatre. ZEE5, India’s #2 OTT platform takes this opportunity to launch their opulent Original Marathi venture – ‘Sex, Drugs and Theatre’, that delves into and celebrates Marathi drama to its fullest. The series narrates the journey of 6 college students who are forcefully made to work on a prestigious drama competition that completely changes their life.
Directed, produced and written by National Award-winning film-maker, SujayDahake, who is known for his ambitious filmmaking in terms of narrative and subjects. After creating diverse films like Shala (school drama), Ajoba (based on true events wildlife film) and Phuntroo (Science Fiction), Sujay is now looking forward to venture into the digital space with ZEE5’s ‘Sex, Drugs & Theatre’.
The 10 episode series will feature a fairly new talented star cast with a script that is edgy and never been attempted before in Marathi mainstream media.
Commenting on the same, Manish Aggarwal, Business Head, ZEE5 India said, “We at ZEE5, have worked with the most renowned talent from the Marathi industry to produce and provide cutting edge, never seen before content that the audience can consume. Having worked with names like Bhau Kadam, SaieTamhankar previously and SujayDahake now, our aim is to create content that will revolutionize the digital space for Marathi audience. ‘Sex, Drugs & Theatre’, is a cool, youthful, vibrant show, something quite different from what the audience has seen so far. It is sure to set an industry benchmark.”
Creator, SujayDahakesaid, “I am glad to associate with ZEE5 on my first digital venture. ‘Sex, Drugs & Theatre’ is an intense college drama. College theatre & theatre competitions has always been dear to the Marathi audience. Also, sex & drugs are a huge taboo in our society. So, what happens when these worlds collide? The show will portray Marathi youth in a never seen before manner – cool, vibrant, raw, yet rooted. The show will definitely stand out because no other content has portrayed Marathi youth dynamics in a flamboyant & relatable yet aspirational manner. The star cast will be announced in the days to come.”
Written, produced and directed by SujayDahake under his banner, Pune Film Company, Sex, Drugs & Theatre will go on floors soon.
iWorld
Atrangii OTT partners with Amazon MX Player to expand global content reach
Deal brings originals and catalogue to Prime Video, widening audience access
MUMBAI: Atrangii OTT has entered into a strategic content partnership with Amazon MX Player, in a move designed to significantly expand the reach of its content across India and global markets.
As part of the agreement, Atrangii’s existing library along with select upcoming originals will also be made available on Amazon Prime Video, giving the platform access to a far wider audience base.
The partnership positions Amazon MX Player as a key hub for Atrangii’s content slate, which includes titles such as Koi Jaaye Toh Le Aaye, Shiddat, Marham, Khamosh Aahatein, and Kanpuriya. Known for its focus on thrillers, romance and unconventional narratives, Atrangii has been building a niche with bold, genre-driven storytelling.
Atrangii OTT CEO Avinash Dugar said, “We are delighted to partner with Amazon MX Player to bring Atrangii OTT’s storytelling to a much wider audience. This collaboration allows us to scale our creative ambitions while continuing to produce compelling originals.”
The move reflects a broader trend of OTT platforms leveraging partnerships to scale distribution without compromising on content identity. For Atrangii, it offers both visibility and scale, while for Amazon’s platforms, it strengthens content diversity.
With audiences now able to access Atrangii’s catalogue across multiple platforms, the partnership sets the stage for wider discovery and deeper engagement, as competition in the streaming space continues to intensify.
