e-commerce
www.goibibo.com becomes the first Indian OTA to partner with Google Flight Search
MUMBAI: www.goibibo.com, one of India’s top three online travel aggregators has become the first Indian portal to partner with Google for its Flight Search feature. The association reinforces Goibibo’s core value proposition of offering the FASTEST and most TRUSTED booking experience and will enable the portal to reach out with its services to a wider base of users.
“Goibibo.com is the first OTA in India to partner with Google for Flight Search .This is in line with our philosophy and core differentiation of delivering the fastest booking experience to our travellers”, said Ashish Kashyap, Founder & CEO of ibiboGroup (ibibo owns Goibibo.com and redbus.in).
Venkat Chandramoleshwar, Partnerships Manager, Travel, said: “Goibibo has grown in the past five years to become a leading online travel aggregator in India, and we are delighted they are joining the Google Flight Search family. Travellers can now easily find and compare the best flights on Flight Search and can book their flights on Goibibo, one of the blue partner book buttons featured on Google.“
On using Google Flight Search in India, travellers are offered the option to book the best flights available directly on the airline site or via Goibibo.com. The association, therefore, benefits the customers by allowing them to quickly find, compare and book flights from their mobile device, tablet or desktop in the most seamless way.
It is also a shot in the arm for Goibibo because not only does this validate its position as the quickest way to make travel bookings but also allows for greater penetration into the Indian online travel market, further bolstering its leadership position. Being the first Indian OTA to partner with Google Flight Search demonstrates the company’s commitment to enhancing the convenience of its customers through continued technological innovations and collaborations with other industry leaders.
e-commerce
Amazon unveils first Trustworthy Shopping Experience Report
32,000 bad actors targeted, 15 million fake products removed in 2025.
MUMBAI: In a marketplace where trust is the real currency, Amazon is showing its receipts. Amazon has released its first-ever Trustworthy Shopping Experience Report, offering a detailed look at how it polices its vast digital shelves from counterfeit crackdowns to scam detection and review authenticity. At the heart of the report is a four-pronged strategy, proactive controls, risk anticipation, enforcement against bad actors, and consumer protection. The scale is staggering. Since 2020, Amazon’s Counterfeit Crimes Unit has pursued over 32,000 bad actors globally through litigation and criminal referrals spanning 14 countries.
The clean-up drive accelerated in 2025, with the company identifying and disposing of more than 15 million counterfeit products worldwide. Legal action also led to the takedown of over 100 websites linked to fake reviews and scams, an ongoing battle in the age of algorithmic manipulation.
Behind the scenes, artificial intelligence and machine learning are doing the heavy lifting. Amazon says it monitors billions of daily interactions across listings, reviews, and seller activity to spot trouble before it surfaces. Its predictive systems can even flag potentially infringing listings for trending products before brands raise the alarm.
Tools like Omniscan, which verifies product safety information at scale, and SENTRIX, designed to detect and eliminate phishing websites, are part of this expanding tech arsenal. Together, they aim to reduce risk while keeping the platform usable for legitimate sellers.
That balance between protection and friction is a tightrope Amazon acknowledges. Rohan Oommen, Vice President of Worldwide Customer and Partner Trust, noted that while safeguards are critical, they must not stifle genuine businesses. Features like the Account Health Dashboard are meant to give sellers clearer visibility into compliance and performance.
Consumer-facing measures are also getting sharper. From direct safety alerts to recall notifications and refund guidance, Amazon is leaning into transparency, backed by partnerships with consumer organisations to raise awareness.
The report’s release follows the expansion of Amazon’s Counterfeit Crimes Unit into India, signalling a deeper push into one of its fastest-growing markets, with closer coordination planned between brands, sellers, and law enforcement.
In short, as online shopping grows more complex, Amazon is betting that trust built through data, enforcement, and a fair bit of algorithmic vigilance will be its most valuable product yet.
