e-commerce
redBus crosses 2 million downloads
MUMBAI: redBus.in, number 1 online bus ticketing platform in India, crossed 2 million app downloads last week across its three platforms – Android, iOS and Windows. redBus achieved this feat in 22 months.
redBus completed its 1st million downloads in 18 months and next 1 million came in just 4 months’ time. redBus is now one of the highest downloaded travels app in India and also maintains a high rating of 4.3+ across its 3 apps.
redBus is focusing deeply on its mobile customers by releasing some key product features like real time travel tips, live tracking on mobile, directions to boarding points, suggest best dropping point, one touch payments & cancellation etc. These innovations have not only helped redBus build a loyal customer base for its apps but also reach new customers organically. redBus mobile now accounts for than ~35% of its online transactions and half of its traffic comes from mobile now.
Prakash Sangam, CEO, redBus.in says: At the ibiboGroup, we have disproportionate focus on the mobile platform. Over the past year, most of the innovation and go-to-market at redBus has centered around Mobile. This strategy seems to be paying off well making redBus possibly the most downloaded app in the OTA space. And with an average rating of 4.3 across all store fronts, it is certainly the highest rated app in its category. Mobile would witness continued investments in the days to come.”
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e-commerce
Amazon unveils first Trustworthy Shopping Experience Report
32,000 bad actors targeted, 15 million fake products removed in 2025.
MUMBAI: In a marketplace where trust is the real currency, Amazon is showing its receipts. Amazon has released its first-ever Trustworthy Shopping Experience Report, offering a detailed look at how it polices its vast digital shelves from counterfeit crackdowns to scam detection and review authenticity. At the heart of the report is a four-pronged strategy, proactive controls, risk anticipation, enforcement against bad actors, and consumer protection. The scale is staggering. Since 2020, Amazon’s Counterfeit Crimes Unit has pursued over 32,000 bad actors globally through litigation and criminal referrals spanning 14 countries.
The clean-up drive accelerated in 2025, with the company identifying and disposing of more than 15 million counterfeit products worldwide. Legal action also led to the takedown of over 100 websites linked to fake reviews and scams, an ongoing battle in the age of algorithmic manipulation.
Behind the scenes, artificial intelligence and machine learning are doing the heavy lifting. Amazon says it monitors billions of daily interactions across listings, reviews, and seller activity to spot trouble before it surfaces. Its predictive systems can even flag potentially infringing listings for trending products before brands raise the alarm.
Tools like Omniscan, which verifies product safety information at scale, and SENTRIX, designed to detect and eliminate phishing websites, are part of this expanding tech arsenal. Together, they aim to reduce risk while keeping the platform usable for legitimate sellers.
That balance between protection and friction is a tightrope Amazon acknowledges. Rohan Oommen, Vice President of Worldwide Customer and Partner Trust, noted that while safeguards are critical, they must not stifle genuine businesses. Features like the Account Health Dashboard are meant to give sellers clearer visibility into compliance and performance.
Consumer-facing measures are also getting sharper. From direct safety alerts to recall notifications and refund guidance, Amazon is leaning into transparency, backed by partnerships with consumer organisations to raise awareness.
The report’s release follows the expansion of Amazon’s Counterfeit Crimes Unit into India, signalling a deeper push into one of its fastest-growing markets, with closer coordination planned between brands, sellers, and law enforcement.
In short, as online shopping grows more complex, Amazon is betting that trust built through data, enforcement, and a fair bit of algorithmic vigilance will be its most valuable product yet.
