MAM
ad:tech announces keynote speakers for its 4th edition
MUMBAI: ad:tech, World’s largest digital marketing event announces its 4th edition of Digital Marketing & Advertising Conference & Exhibition in India to be held on March 20-21, 2014 at The Leela Ambience Hotel and Residences, Gurgaon.
With less than 2 weeks to go ad:tech 2014 announced participation from renowned industry leaders including Mr. Shivakumar, Chairman and CEO, PepsiCo India Holdings, Mr. Bonin Bough, Vice President of Global Media and Consumer Engagement, Mondelez International; Mr Karim Temsamani, President, Asia-Pacific, Google; Mr Sam Singh, VP & Global head of media, GSK and Mr. Raghav Bahl, Founder & Editor, Network 18 who will share their expertise and research on various topics like Marketing and Advertising strategy, SEO Management, Myths about Social media, Planning for the new multi screen . Keynote debate at ad:tech will highlight the much talked about issue of e-commerce in India – Euphoria, Reality & Opportunity that will feature Vijay Shekhar Sharma, Founder & CEO, One97 Communications ; Ashish Kashyap, Founder & CEO, ibibo Group; Harish Bahl, Founder &Chairman & Smile Group in conversation with Alok Kejriwal, CEO – 2win Group in an engaging debate.
Commenting on the announcement James Drake-Brockman, Head of EMEA & India, Digital Marketing, dmg:events, said “Digital marketing and advertising is estimated to be Rs 1,500 Cr and growing at 45% constantly over 3 years. ad:tech over the years has proved to be a great platform for various industry giants to meet, highlight and discuss the constantly growing digital industry. To further strengthen the digital era ad:tech comes with the variety of formats specially designed for one and all. With over 60 exhibitors and 3,000+ attendees we are expecting ad:tech 2014 to the biggest ever”
At ad:tech New Delhi 2014, you can experience two action packed days with keynotes, education session led by digital marketers, knowledge sessions, free workshops and actionable insights to improving ROI from digital advertising and marketing. With more than 30 sessions, from panel discussion to in depths presentations to hands on workshop, ad:tech “Leading with Digital” theme tries to cater as many areas as possible. This year ad:tech has specially designed an Innovation Zone for showcasing new technologies in digital marketing and has arranged for various special events, from Pub Crawl, to the Big Networking Bash and a lot more.
Rammohan Sundaram, Chairman – ad:tech New Delhi added “ It’s been our constant endeavour at ad:tech to create a platform that provides the perfect ground for the brands and influencers to come together to debate and discuss various topics pertaining to the digital advertising and marketing industry. Digital marketing is witnessing its highest growth point in India right now and ad:tech wth its engaging sessions and prominent participants aims to bring out the best practices for a stable constant growth”
The bustling floors will witness some of the most diverse topics being debated including The Many Flavours of Digital ROI, Planning for the New Multi-Screen World, How modern Retailers are using data from across channels to spot trends, Dispelling Myths – 20 things NOT to do on Social Media, Rise of ‘Second Screen’ and Social conversation around TV, e-Commerce in India : Euphoria, Reality and Opportunity. Ad:tech will also see participation from leading industry heads including Nitesh Kripalani, Executive Vice-President – New Media; Shubhodip Pal, Chief Marketing Officer, Micromax India; Sandeep Aurora, Director, Intel South Asia, Tom Bowman, Vice President, Strategy & Operations, Global Advertising Sales, BBC Worldwide, Nishant K. Rao,Country Manager,LinkedIn
India; Kirthiga Ready,Head of Office India, Facebook various many others.
Attending brands include – Accenture, Aircel, Airtel, American Express, Amity University, Aon Hewitt, Bajaj Allianz General Insurance, Blackberry, British Council, Cleartrip, Colgate Palmolive India, CouponDunia, DealsandYou.com, Ethoswatches, Flipkart, Fox International, Future Group, Google, Groupon, GSK, Haier Appliances, HSBC, Info Edge, Intel, Jabong.com, KMPG, Kotak Mahindra Bank, Kotak Securities Ltd, Mahindra Holidays, MakeMyTrip.com, Marico, Max Life Insurance, Micromax, Microsoft India, Modi Revlon, Mondelez, Nokia, OLX, Paytm, Raymonds, Samsung, Snapdeal, Schneider Electric, Sony Entertainment Network, Suzuki Motorcycle, Tata AIG General Insurance,Tesco, Unilever, Volkswagen India, Wechat, Yes Bank, Zovi.com, and more
For More Info: www.india.ad-tech.com
Brands
Estée Lauder to shed 10,000 jobs as new boss bets on digital shift
The cosmetics giant raises its profit outlook but stays silent on a possible merger with Spain’s Puig, as job cuts deepen and a three-year sales slump weighs on the turnaround
NEW YORK: Stéphane de La Faverie is not done cutting. Estée Lauder announced on Friday that it plans to eliminate as many as 3,000 additional jobs, taking its total redundancy programme to as many as 10,000 roles, up from a previous target of 7,000 announced a year ago. The company, which owns La Mer, The Ordinary, Tom Ford, and Aveda, employs roughly 57,000 people worldwide. The mathematics of what is now being contemplated is stark.
The fresh round of cuts is expected to generate a further $200 million in savings, bringing the total annual savings from the programme to as much as $1.2 billion before taxes. That money, De La Faverie has made clear, will be ploughed back into the turnaround.
A CEO in a hurry
De La Faverie, who took the helm in January 2025, inherited a company that had endured three consecutive years of annual sales declines. His response has been to move fast and cut deep. A significant portion of the latest redundancies reflects his push to reduce headcount at US department stores, long a cornerstone of Estée Lauder’s distribution model but now a channel in structural decline. In their place, he is accelerating the shift toward faster-growing online platforms, including Amazon.com and TikTok Shop, a pivot that is reshaping not just where Estée Lauder sells but how it thinks about its customers.
The numbers are moving in the right direction
Despite the pain, there are signs the medicine is working. Estée Lauder raised its profit outlook for the remainder of the fiscal year, guiding for adjusted earnings per share in the range of $2.35 to $2.45, above analyst estimates and a notable step up from the $2.05 to $2.25 range it had guided for in February. Organic net sales growth is expected to come in at 3 per cent, the company said, at the high end of the range it set out in February.
The share price tells a mixed story. After De La Faverie took charge, the stock surged nearly 60 per cent, buoyed by investor optimism that a longtime company insider could finally arrest the decline. But 2026 has been rougher: the shares have fallen 27 per cent this year, weighed down by disappointing February results and the overhang of unresolved merger talks with Spanish beauty giant Puig Brands SA. The company gave no additional details about those discussions on Friday, leaving the market to guess.
Silence on Puig
The proposed tie-up with Puig remains the most consequential unknown hanging over Estée Lauder. A deal with the Barcelona-based group, which owns brands including Carolina Herrera and Rabanne, would reshape the global luxury beauty landscape. But with nothing new to say and a turnaround still very much in progress, De La Faverie is asking investors to trust the process.
Three years of sales declines, 10,000 job cuts, and a merger that may or may not happen. At Estée Lauder, the overhaul has barely started.
