iWorld
Veere Di Wedding premiereson ZEE5
MUMBAI: After the phenomenal success of digital premieres of movies such as Padman and Parmanu, ZEE5 now brings theblockbuster VeereDi Wedding to your fingertipsonWednesday, 1st August 2018. That’s another stereotype the movie breaks – THEATRE KE BAAD, PEHLI BAAR on ZEE5!Since its theatrical release in June 2018, the film will now be available exclusively for ZEE5 subscribers.
Watch the trailer here:
Manish Aggarwal, Business Head – ZEE5 India said, “THEATRE KE BAAD, PEHLI BAAR is a property we created with Padman and are committed to reach incremental audiences by giving them blockbuster releases on ZEE5 straight after the theatre release and before the movie airs on broadcast channels.Padman, Parmanu and now Veere Di Wedding – the past two months have been exciting for us and the offering has been widely appreciated by our subscribers too.”
He further added, “Premiering a movie such as Veere Di Wedding, one that celebrates friendship, just ahead of Friendship Day is very special. With this, we are taking another step towards building a robust portfolio of content – original as well as syndicated.”
Commenting on the premiere,Ekta Kapoor, Producer, Veere Di Wedding said, “When we decided to make Veere Di Wedding, we knew it was going to be nothing like anything else. These are girls who don’t conform to stereotypes and in fact go on to shatter glass ceilings, with pure entertainment. The unprecedented box office numbers sky rocketed Veere Di wedding into another space and I am excited about the big digital premiere on ZEE5.”
Veere Di Wedding revolves around four childhood friends Kalindi (Kareena Kapoor), Avni (Sonam Kapoor), Meera (ShikhaTalsania) & Sakshi (Swara Bhaskar) and their unbreakable bond of friendship. Things start to change when the pack of four meets after 10 years.Exploring the themes of sexuality and sisterhood, the movie went on to create quite a stir among movie-goers, initiating conversations across platforms.
ZEE5 has a wide repertoire of visual content including movies as well as web series under multiple genres such as comedy, drama, thrillers, horror, biopics and so on.
Download the App using the special offer – 2 months’ subscription @99/- only or @499 for a year – special offer until 15th August.
ZEE5 has a rich bouquet of original content in six regional languages along with the latest blockbuster movies. The platform will launch 20 originals in 2018 and will have 90+ shows by the end of March 2019.
With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 90+ LIVE TV Channels across 12 languages, ZEE5 truly presents a blend of unrivalled content offering for its viewers across the nation and worldwide. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.
Availability: The ZEE5 App can be downloaded from Google Play Store http://bit.ly/zee5 and iOS App Store http://bit.ly/zee5ios. Also available at www.zee5.com, as a Progressive Web App (PWA), and on Apple TV and Amazon Fire TV Stick. ZEE5 also supports Chromecast.
Pricing: Freemium pricing model with both free and paid premium content (including Originals) to cater to a mix of audiences. Viewers who subscribe to the ZEE5 subscription pack will get access to the entire library of content at a special offer price of INR 99 for two months and INR 499 for a year – special offer until 15thAugust.
e-commerce
Visa report tracks rise of India’s affluent, experience-led spending
Affluent base doubles to 130 lakh, travel 58 per cent of elite spends.
MUMBAI: In India’s new luxury playbook, it’s less about owning more and more about living better. A new whitepaper by Visa Consulting and Analytics (VCA) maps a decisive shift in India’s affluent economy, where spending is becoming more intentional, experience-led, and closely tied to personal identity rather than pure income growth.
Titled India’s Affluent Economy 2025–2026, the report draws on a Visa-commissioned Yougov study and VisaNet data across travel, dining, retail and lifestyle categories. The headline number is hard to miss: individuals earning over Rs 10 lakh annually have nearly doubled from 69 lakh to 130 lakh, significantly expanding the country’s discretionary spending base.
But it’s not just about scale, it’s about behaviour. As consumers move up the affluence ladder, discretionary categories are taking a larger share of credit card spends, positioning cards as key enablers of premium, lifestyle-driven consumption.
The geography of wealth is shifting too. Affluence is no longer confined to metros such as Mumbai, Delhi and Bengaluru, with cities like Ahmedabad, Surat, Jaipur and Lucknow increasingly mirroring metro consumption patterns.
The report highlights a clear pivot from ownership to access. More than 50 per cent of affluent consumers now use cards for elite memberships, while 7 in 10 are drawn to limited-edition drops and curated collections. Increasingly, luxury is defined by seamless access be it concierge-led travel or curated dining where time saved is as valuable as money spent.
Spending patterns reinforce this shift. Among the ultra-elite, travel accounts for 58 per cent of discretionary spends, far outpacing retail and luxury combined at 28 per cent. Cross-border spending penetration stands at 63 per cent, signalling a growing global outlook among India’s affluent.
Closer home, indulgence is becoming routine. Nearly 4 in 5 affluent consumers dine at premium establishments at least three times a year, while 1 in 4 visit luxury venues more than five times annually. Dining spends are also climbing, with Rs 20,000 emerging as a new entry-level benchmark per experience and Rs 50,000 marking premium territory.
Retail, meanwhile, is becoming more selective. Three in four affluent consumers make a high-end purchase at least once a quarter, while one in four shops premium every two weeks. Luxury retail intensity is also rising, with 2 in 5 consumers spending over Rs 5 lakh annually, and a smaller but significant segment exceeding Rs 10 lakh.
Technology and wellness are carving out new roles in this ecosystem. High-end gadgets now see average spends of Rs 60,000 or more per purchase, while ultra-elite consumers are eight times more likely to visit spas and show five times higher engagement with cosmetic stores than non-affluent groups.
The broader takeaway is structural. Affluent consumers are no longer buying products, they are buying ecosystems. Integrated experiences across travel, dining, wellness and payments are becoming central to how this segment lives and spends.
As India’s affluent base expands beyond metros and aligns more closely with global consumption patterns, the real opportunity lies not just in size, but in speed. For brands, the message is clear: relevance will be defined by how early and how seamlessly, they plug into this evolving lifestyle economy.
