iWorld
SynProNize Announces their movie Kappela to Air on Netflix, and deals done with AsiaNet (Linear Broadcasting), Google Play and iTunes (TVOD) as well as
Nitin Michael and Hasnaa Descuns, co-founders of newly-launched content distribution and production company SynProNize announce several deals for the romantic Indian thriller film, Kappela (Indian Malayalam). Theirs deals include one that sees movie now being streamed on Netflix as well.
Kappela was one of several films whose theatrical revenues was severely impacted due to the COVID related lockdown across India and other markets internationally where it would have ideally been screened. In addition to responsibility for worldwide distribution, SynProNize monetized the movie further by ensuring that it received a digital window on Netflix first, before its scheduled release on iTunes and Google Play globally as part of their TVOD offering. They have also secured a deal to license the film’s linear broadcasting rights to Asianet, the top Malayalam TV channel owned by Star India (part of the Walt Disney Company).
Additionally, format rights have been finalized for Kappela in Telegu, aiming to further help the producers recover their productions costs in a very challenging time. Synpronize will continue monetizing Kappela by further licensing TVOD rights across various markets as well by marketing the Format rights for the film in other geographies outside of India.
Kappela synopsis: An accidental meeting brings three people together for a dramatic turn in this romantic thriller. After falling into an over-the-phone romance with a rickshaw driver Vishnu, a young women name Jessy visits his city when an encounter with a stranger named Roy derails their meeting. Anna Ben plays the character of Jessy while Roshan Mathew and Sreenath Bhasi plays the roles of Vishnu and Roy respectively. Tanvi Ram from famed-movie Ambili is also an important character. Sudhi Koppa, Sudheesh, Nisha Sarang, James Alia, Vijilesh, Naseer Samkranthi and several theatre artists also form the cast.
Nitin Michael and Hasnaa Descuns stated: “We are very pleased that a global powerhouse platform Netflix decided to stream this film on their platform. The film got extremely positive responses from audiences in India and across the world which helped us further monetize it. These deals came as a welcome relief for producers of Kappela who like many others too have been struggling with recovering their investments in films that were released just before the lock down hit theatres all across India due to COVID 19. At SYNPRONIZE our aim is to continue to help content owners to maximize the monetization of content by taking it across multiple platforms and geographies thereby ensuring that they don’t have to rely only on the conventional modes of earning revenue for their productions”
Kappela Producer Vishnu Venu: “We are thrilled that SynProNize is taking our beloved movie Kappela to new audiences around the world, and eventually localizing the show. We are fortunate to have a really fantastic cast and compelling story that continues to receive rave reviews, and we appreciate Nitin and Hasnaa’s major support.
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iWorld
Mastercard expands concert series with comedy and music format
Vir Das, Zakir Khan and Papon headline multi-city shows across India.
MUMBAI: From punchlines to power chords, the stage is getting a genre upgrade. Mastercard has unveiled the next phase of its multi-city concert series in India, blending stand-up comedy with live music in a format that mirrors the country’s evolving entertainment tastes. The new line-up brings together a diverse mix of performers, including comedians Vir Das and Zakir Khan, alongside singer Papon. The shift marks a departure from earlier editions that were primarily music-led, featuring global and Indian acts such as Enrique Iglesias, A. R. Rahman and Sunidhi Chauhan.
Curated in collaboration with Tribe Vibe and EVA Live, the expanded series is designed to create a broader cultural platform that brings humour, storytelling and music into a single live experience.
Vir Das will kick off the comedy segment in New Delhi with four shows across two days at Yashobhoomi on 9 and 10 May. Meanwhile, Zakir Khan is set for an extended run in Mumbai, with nine shows scheduled at Dome SVP Stadium across 12, 13, 14, 19 and 20 June, with additional dates expected.
On the music front, Papon will headline a six-city tour, beginning in Chandigarh on 16 May, followed by Ahmedabad on 29 May and Lucknow on 30 May. The tour will then move to Bengaluru on 6 June, Hyderabad on 7 June, and conclude in Indore on 14 June.
The series continues to offer exclusive benefits for Mastercard cardholders, including priority ticket access and premium lounge experiences at venues positioning the platform as both an entertainment and lifestyle proposition.
Beyond the spotlight, the initiative carries a social dimension. Through its partnership with Learning Links Foundation, Mastercard has enabled nearly 90 students from underserved communities across cities such as Delhi, Mumbai, Ahmedabad, Bengaluru, Hyderabad, Jaipur and Chandigarh to experience live events often for the first time aiming to spark interest in careers within the experience economy.
As live entertainment becomes increasingly hybrid and experiential, Mastercard’s latest move signals a simple insight: today’s audience doesn’t just want a show, they want a story, a laugh and a memory, all rolled into one.
