iWorld
Spotify Q1 revenue hits €4.5bn as users cross 760 million globally
Subscriber growth and margins rise as platform bets big on AI and discovery
LONDON: Spotify has kicked off 2026 on a strong note, reporting first-quarter revenue of €4.5 billion, up 14 per cent year-on-year in constant currency, as its global user base swelled past 760 million.
The streaming giant said monthly active users rose 12 per cent year-on-year to 761 million, while premium subscribers climbed 9 per cent to 293 million. The steady rise in both free and paid users signals continued demand for its expanding mix of music, podcasts and audiobooks.
Profitability also struck a chord. Gross margin improved by around 140 basis points to 33 per cent, marking one of the company’s strongest first-quarter performances to date. Operating income reached €715 million, comfortably ahead of expectations.
Spotify co-CEO Alex Norström said, “We surpassed 760 million MAU, delivered on the subscriber growth we aimed to achieve, and saw healthy engagement from existing users, reactivations and new users alike.” He added that increased listening and viewing activity in key markets such as the United States reflects confidence in sustained growth and low churn.
The company’s other co-CEO, Gustav Söderström, pointed to long-term ambition, saying the platform’s scale, creator ecosystem and investments in personalisation are opening up “new growth vectors” across formats and user engagement.
Revenue growth was largely driven by the premium segment, which rose 10 per cent to €4.1 billion, supported by price increases and stable average revenue per user of €4.76. However, the ad-supported business saw a 5 per cent dip to €385 million, though it still posted a modest 3 per cent increase in constant currency terms.
Cash generation remained robust, with free cash flow at €824 million for the quarter and €3.2 billion over the past 12 months. The company also benefited from lower-than-expected operating expenses, including €49 million in reduced social charges linked to share-based compensation.
Beyond the numbers, Spotify is leaning into product innovation. New AI-driven features such as “Taste Profile” and “Prompted Playlist” aim to give users more control over recommendations, while tools like “SongDNA” and “About the Song” deepen music discovery. The platform is also expanding audiobook charts in the United States and United Kingdom to boost engagement in newer formats.
Looking ahead, Spotify expects momentum to continue into the second quarter, forecasting 778 million monthly active users, 299 million subscribers, revenue of €4.8 billion and operating income of €630 million.
With €8.8 billion in cash and 7,258 employees, the company appears well-positioned to keep its growth story in rhythm as competition in digital entertainment intensifies.
iWorld
Universal Music to sell half its Spotify stake, expand buyback plan
Ackman pressure mounts as label posts €2.9bn revenue and strong subscription growth
HILVERSUM: Universal Music Group has unveiled plans to sell half of its stake in Spotify and double its share buyback programme to €1 billion, signalling a sharper capital strategy as investor scrutiny intensifies.
The company said it will launch an additional €500 million buyback after completing the €500 million programme announced in March, taking the total authorisation to €1 billion. Proceeds from the Spotify stake sale will help fund the buyback and will also be shared with artists, in line with long-standing commitments.
The move comes amid pressure from billionaire investor Bill Ackman, whose firm Pershing Square Capital Management holds over 4.5 per cent of UMG. Ackman recently made an unsolicited offer valuing the company at around $64 billion to $65 billion and has argued that the label’s shares are undervalued.
As part of his proposal, Ackman suggested selling the entire Spotify stake to raise €1.5 billion after taxes and artist payouts, while also pushing for a US listing and changes to the company’s financial reporting structure. UMG’s board has instead opted to move independently, approving a partial stake sale on its own terms.
The decision also aligns with what is informally known as the “Taylor Swift clause”, a commitment made when Taylor Swift re-signed with the label in 2018, ensuring that any proceeds from Spotify stake sales are shared with artists on a non-recoupable basis.
With investor pressure building and strategic levers now in motion, UMG appears to be striking a careful balance between rewarding shareholders and reinforcing its long-term growth play in the streaming era.







