AD Agencies
Goafest 2026 opens to the beat of Bhangra as Sukhbir, the “Prince of Bhangra”, sets the stage on fire
The ‘Prince of Bhangra’ delivers a high-energy live performance to kick off India’s biggest advertising and creative festival in Goa
GOA: Goafest 2026 kicked off with a high-energy crossover of music and advertising as Mediakart presented a live performance by Bhangra legend Sukhbir, the ‘Prince of Bhangra’.
The set, held from 1:45 PM to 2:50 PM, drew a packed crowd to mark the festival’s opening. Midway through the performance, Sukhbir invited lyricist and advertising veteran Prasoon Joshi on stage.
Joshi, receiving a warm response from the audience, said he would “love to write a song for Sukhbir Singh.” The announcement drew applause and marked a rare on-stage fun banter between two of India’s most recognized voices in the industry.
Sukhbir performed a selection of signature tracks, blending Punjabi folk, pop, and electronic sounds that have defined his three-decade career. The performance was streamed live in partnership with Spotify Advertising, with B4U as an association partner, extending the experience to digital audiences across India.
Goafest 2026 continues through the week with sessions, showcases, and performances bringing together leaders from advertising, media, and entertainment.
