iWorld
SonyLIV expands its English entertainment library for premium subscribers
SonyLIV, the premium Video on Demand (VOD) service by Sony Pictures Networks India (SPN) announced the addition of a slew of new international English shows and movies to its already extensive library of content in the genre. Premium subscribers can now experience more action, drama and adventure with the perfect line-up of English movies and series to binge watch on SonyLIV.
The new content catalogue includes crowd favourites like Total Wipeout (Seasons 02-06), Line of Duty (Seasons 1-3) and Fear Factor (Season 1). Besides these unique shows, SonyLIV will showcase movies like ‘The Secret Sharer’ – an adaptation of a short story by Joseph Conrad, ‘Anti- Social’ – a crime thriller featuring Meghan Markle, ‘The Rehearsal’ – a drama special, where a first-year acting student stumbles upon a sex scandal in his girlfriend’s family and is tempted to use it as a year-end show to impress his teacher, amongst others.
‘Line of Duty’, a BBC police procedural series has consistently ranked as one of the best cop shows of all time. It was included in the list of the Top 50 BBC shows of all-time in 2014 and – featured in the list of the 80 best BBC shows of all time in 2016.
The programme line-up also features ‘X Company’ (Seasons 01-03) a Canadian spy thriller. Set in the thrilling and dangerous world of WWII, it follows the stories of five recruits, whose ordinary lives are completely changed when they are selected to train as agents in an ultra-secret facility.
Viewers can subscribe and gain access to the exclusive range of new shows and movies on SonyLIV along with the existing selection of blockbusters like The Girl on the Train, Hitch, Terminator 3, The Help, Lincoln and many more.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
