iWorld
Netflix Announces Eight New Original Films And One New Original Series From India
MUMBAI: Netflix concluded its inaugural content event in Asia, “See What’s Next: Asia” with a celebration of the company’s rapidly growing diverse content slate in India. Netflix CEO Reed Hastings and chief content officer Ted Sarandos joined performers and creators from India to announce eight original films and a new original series. The showcase also included updates on four Indian original series that were previously announced.
“We celebrate India today with an incredible line-up of original films and series that are right now filming across India. This line-up cuts across genres from horror to fantasy and in locations from Leh to Mumbai. The breadth of stories with its local settings and complex characters is incredible and we can’t wait for people to discover and fall in love with them,” said Ted Sarandos, Chief Content Officer for Netflix.
The “Celebrating India” session at the event saw media and influencers from 11 countries across Asia witness the breadth and depth of Netflix Indian Originals. The updates on four original series include:
· A trailer for Rajma Chawal, a humorous family drama set in Chandni Chowk, New Delhi, which is set to release globally on Netflix on November 30, 2018. Rishi Kapoor, Amyra Dastur, Aparshakti Khurana and Anirudh Tanwar act in the film, directed by Leena Yadav. [Link to trailer here]
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· A teaser trailer for Selection Day, a series based on Aravind Adiga's book of the same name. Produced by Anil Kapoor Film Company and Seven Stories Ltd, Selection Day is a coming-of-age drama about two brothers who are raised by their strict, obsessive father to be star cricket players. [Link to trailer here]
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· The cast of upcoming series Baahubali: Before the Beginning, with Mrunal Thakur as Sivagami, Rahul Bose as Skandadasa, Atul Kulkarni, Vaquar Shaikh, Jameel Khan, Siddharth Arora and Anup Soni.
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· The cast of Leila, a dystopian fiction series produced by Deepa Mehta, including Huma Qureshi in the title role and Siddharth Suryanarayan.
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Netflix rounded off these updates with the announcement of a new original series:
Typewriter is about a haunted house and a haunted book that stir the imagination of a group of young, wannabe ghost hunters, and a dog, determined to capture the ghost that plagues the notorious home in their neighbourhood in Goa. When a new family and their captivating daughter move into the haunted home, the crew finds it difficult to balance the demands of school and chores with the renewed urgency to capture the neighbourhood ghost before it is too late.
We kindly ask that you link www.netflix.com/typewriter in your coverage.
Underlining its investment in original films in India, Netflix unveiled eight new original Indian films spanning genres and involving the best of established and new Indian talent:
Chopsticks is about an under-confident but talented girl, sidestepped at every stage of her life, who seeks out an enigmatic con to help recover her stolen car from a goat-loving, crazy Mumbai gangster. In the process, she finds her confidence and place in the sun. Along with Mithila Palkar who won hearts in Netflix series Little Things 02, Abhay Deol and Vijay Raaz will act in the film. Chopsticks is produced by Ashvini Yardi of Vineyard Productions and directed by Sachin Yardi.
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Bulbul, produced by Anushka Sharma and Karnesh Sharma’s Clean Slate Films, is a period piece set in a vibrant atmosphere amidst age-old beliefs and superstitions. Satya and his brother’s child bride, Bulbul, were inseparable until he was sent to England for his education. On his return, he finds Bulbul has been abandoned by his brother and now lives a solitary existence as the enigmatic lady-of-the-palace, dedicating herself to the welfare of the people. But their ancestral village is plagued by mysterious deaths and stories of a haunting by a woman who lives in the trees. Satya must find the truth behind the lore and save his village from the evil “chudail with the inverted feet”.
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Upstarts is a bromance about three college graduates from small-town India, captivated by the startup mania sweeping the country. As they enter the rollercoaster startup ecosystem of big dreams, big money and bigger sharks, they are faced with a big choice – their dreams, or their friendship. Directed by Udai Singh Pawar, Upstarts is produced by Raja Menon, Janani Ravichandran and Jawahar Sharma of Bandra West Productions. This film is supported by real-life heroes from the startup world in Bengaluru.
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Cobalt Blue, based on the best-selling novel of the same name, is the story of a brother and sister who fall in love with the same man, and how a traditional Marathi family is shattered by the ensuing events. This story brings out the pain and the beauty of forbidden love, and is written and directed by Sachin Kundalkar.
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15th August, produced by Madhuri Dixit, is set in a Mumbai chawl, and follows the course of a single day as its residents prepare for the flag-hoisting ceremony. This Marathi film is about the struggles of middle-class India and in a soaring climax, it is about how love sets us free.
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Music Teacher, directed by Sarthak Dasgupta, is a story about an emotionally troubled music teacher, essayed by Manav Kaul, who gets a chance to come to terms with his bitterness with an estranged student, now a renowned celebrity singer of Bollywood. The music teacher vows to get back everything he lost in the past risking all his achievements in the present day.
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Hotel Mumbai tells the astonishing true story of the victims and survivors of the devastating attacks on Mumbai in 2008. The film directed by Anthony Maras stars Dev Patel, Armie Hammer, Nazanin Boniadi, Anupam Kher, Jason Isaacs. This film is available on Netflix in the SAARC region only.
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Firebrand, directed by Aruna Raje and produced by Priyanka Chopra, Firebrand is a Marathi Film that follows a successful lawyer, a sexual assault victim played by Usha Jadhav, as she tackles difficult family cases while also dealing with intimacy issues in her own marriage. Girish Kulkarni essays the role of her husband Madhav Patkar, an architect by profession. Sachin Khedekar and Rajeshwari Sachdev play a couple in the movie which is high on drama.
We kindly ask that you link www.netflix.com/firebrand in your coverage.
e-commerce
American Express to acquire AI startup Hyper to boost automation
Deal targets expense management as AI reshapes corporate spending tools.
MUMBAI: From receipts to robots, the expense sheet is getting a brain upgrade as American Express moves to bring artificial intelligence into the heart of corporate spending. The company has announced plans to acquire Hyper, a relatively young but fast-rising startup founded in 2022 that builds AI-powered agents capable of organising expenses, generating reports, verifying compliance with budgets and policies, and nudging users with timely reminders. The deal, expected to close in the second quarter of 2026, underscores a growing shift among financial institutions to automate traditionally manual, time-heavy workflows.
Hyper counts Sam Altman among its backers, adding a layer of Silicon Valley credibility to the acquisition. While financial details remain undisclosed, the strategic intent is clear: deepen automation capabilities and sharpen American Express’s position in the competitive corporate spending ecosystem.
The two companies are not strangers. They previously collaborated in 2024 on a co-branded credit card product, suggesting that the acquisition is less a cold buy and more an extension of an existing relationship. With this move, American Express is effectively bringing that capability in-house, aiming to embed AI directly into its commercial services stack.
Chief executive Stephen Squeri had already signalled the direction of travel in a recent shareholder letter, describing AI as a “structural shift” in how businesses operate. The Hyper acquisition appears to be a direct response to that shift, particularly in expense management, where processes such as approvals, compliance checks and reporting remain ripe for automation.
Alongside the acquisition, the company is also expanding its product suite. A recently launched business credit card offers cashback and benefits at an annual fee of $295, with another card expected later this year moves that complement its broader push into commercial services.
Taken together, the strategy points to a future where managing expenses may require fewer spreadsheets and more algorithms. For American Express, the bet is simple, if businesses are rethinking how work gets done, the tools that power that work need to evolve just as quickly.
