iWorld
Netflix Acquires Worldwide Rights to Leena Yadav’s Rajma Chawal
Mumbai/26 September- Leena Yadav and Rishi Kapoor will make their Netflix debut with Rajma Chawal, a light-hearted story about family in the age of social media. Rajma Chawal will be available exclusively on Netflix, worldwide, on November 30, 2018, before which it will premiere at the BFI London Film Festival in October.
Set in the chaotic, vibrant Chandni Chowk area in Delhi, Rajma Chawal captures the relationship between a father attempting to reconnect with his estranged son through social media, a new world for him. The film is an emotional roller-coaster, interspersing grief and the pressure of family expectations with humour, compassion and love. Rishi Kapoor plays the role of Raj Mathur, the father, along with Amyra Dastur, Aparshakti Khurana and Anirudh Tanwar in his debut role as Kabir Mathur, the son.
An internationally acclaimed film-maker, Leena Yadav navigates complex and dynamic family relationships with depth, sensitivity and the ability to find humour in unexpected places. Her first international feature film, Parched, premiered at Toronto International Film Festival in 2015.
Leena Yadav said, “The father-son dynamic is a universal human theme, and Netflix, with its global reach and ability to address a range of audiences with rich and resonant stories, was the ideal partner for us. Being on Netflix invites the whole world into the lives of a family in Chandni Chowk, and we are excited to bring the tumult, colour and vitality of both the family and the area to newer audiences.”
Swati Shetty, Director, International Originals and Acquisitions, Netflix, said, “Rajma Chawal takes the viewer along the highs and lows of of family dynamics, and we hope members around the world will relate to the story and its multi-dimensional characters. Technology and social media are changing human relationships globally, and we’re honoured that the stellar team behind this film chose to partner with Netflix on showing their take on this subject to the world.”
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ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
