e-commerce
Instamart partners with Samsung for instant Galaxy S26 Ultra delivery
Quick-commerce platform promises launch-day access in metros via high-energy DVC.
MUMBAI: Instamart just turned launch day into lunch day because when the Galaxy S26 Ultra drops, why queue when you can order biryani and a flagship in the same breath? Instamart has teamed up with Samsung to offer instant delivery of the newly launched Galaxy S26 Ultra across metros, redefining how consumers experience smartphone launches. The collaboration, announced on 7 March 2026, brings the world’s first AI phone with a privacy display to customers’ doorsteps within minutes of availability.
A high-energy digital video commercial (DVC), conceptualised by Moonshot, captures the shift: a glitzy launch event builds to a dramatic reveal, only for Instamart delivery partners to emerge from the crowd, swing onto the stage Bollywood-style, grab demo units and rush them out. The scene cuts to a customer receiving the phone at home moments later, with the punchline: “Skip the queue, get the newly launched Samsung Galaxy S26 Ultra instantly on Instamart.”
Swiggy head of brand Mayur Hola said, “At Instamart, we’ve always believed convenience should keep up with culture. The new Galaxy S26 Ultra is now seeing tremendous buzz. The idea was simple. What if you could get your Samsung phones the very moment they launch?”
The Galaxy S26 Ultra introduces groundbreaking features including the world’s first privacy display, advanced nightography, Photo Assist and more, engineered to make everyday experiences seamless. Instamart’s 2025 order data shows smartphones as one of its fastest-growing categories, positioning the platform as a launch partner for premium brands merging cultural moments with rapid fulfilment.
In a market where anticipation meets instant gratification, Instamart and Samsung aren’t just delivering phones, they’re delivering the future of launch day, one doorbell ring at a time.
MUMBAI: From flights to tracks, Cleartrip is now trying to keep every journey on the same ticket. Cleartrip, part of Flipkart, has launched train ticket bookings through a partnership with Indian Railway Catering and Tourism Corporation, marking its entry into India’s vast rail travel ecosystem.
The integration allows users to search, book and manage train journeys directly within the app, as the company pushes towards becoming a unified, multi-modal travel platform. The move plugs Cleartrip into one of the world’s largest transportation networks, where over 800 million reserved passengers travel annually, alongside a daily footfall of around 23 million across Indian Railways.
The offering includes bookings across routes nationwide, covering General and Tatkal quotas as per Ministry of Railways guidelines. Users can also access real-time seat availability, fare insights, PNR status tracking, berth preferences and digital payment options within a single interface.
The expansion reflects a broader shift in travel platforms from specialising in a single mode to stitching together end-to-end journeys. For Cleartrip, the bet is not just on scale, but on simplifying a system often seen as complex and fragmented.
Company executives said the focus is on embedding predictive intelligence and personalisation into the booking journey, aiming to make everything from discovery to post-booking support faster and more intuitive.
The train booking feature is currently live on the app, with plans to extend it to the web platform soon, signalling a push towards a seamless cross-platform experience.
In a country where railways move billions each year, the next battleground for travel apps may well be decided not in the skies, but on the tracks.
