Instamart partners with Samsung for instant Galaxy S26 Ultra delivery

MUMBAI: Instamart just turned launch day into lunch day because when the Galaxy S26 Ultra drops, why queue when you can order biryani and a flagship in the same breath? Instamart has teamed up with Samsung to offer instant delivery of the newly launched Galaxy S26 Ultra across metros, redefining how consumers experience smartphone launches. The collaboration, announced on 7 March 2026, brings the world’s first AI phone with a privacy display to customers’ doorsteps within minutes of availability.

A high-energy digital video commercial (DVC), conceptualised by Moonshot, captures the shift: a glitzy launch event builds to a dramatic reveal, only for Instamart delivery partners to emerge from the crowd, swing onto the stage Bollywood-style, grab demo units and rush them out. The scene cuts to a customer receiving the phone at home moments later, with the punchline: “Skip the queue, get the newly launched Samsung Galaxy S26 Ultra instantly on Instamart.”

Swiggy head of brand Mayur Hola said, “At Instamart, we’ve always believed convenience should keep up with culture. The new Galaxy S26 Ultra is now seeing tremendous buzz. The idea was simple. What if you could get your Samsung phones the very moment they launch?”

The Galaxy S26 Ultra introduces groundbreaking features including the world’s first privacy display, advanced nightography, Photo Assist and more, engineered to make everyday experiences seamless. Instamart’s 2025 order data shows smartphones as one of its fastest-growing categories, positioning the platform as a launch partner for premium brands merging cultural moments with rapid fulfilment.

In a market where anticipation meets instant gratification, Instamart and Samsung aren’t just delivering phones, they’re delivering the future of launch day, one doorbell ring at a time.