eNews
Andhrajyothi, the Leading Telugu Publisher in India Signs Strategic Multi-Year Partnership Agreement with Taboola
Mumbai – Taboola, the world’s leading discovery platform, today announcedan exclusive partnership withAndhrajyothi, the leading Telugu-language publisher with over 100 million page views reaching Telugu readers across India and the US. The partnership will see Andhrajyothi using Taboola’s discovery platform on mobile and web to maximize traffic and increase user engagement.
Andhrajyothi will also use Taboola Newsroom, which provides editorial teams with actionable insights and data about content performance in real time, as well as unique insights on trending topics from Taboola’s publisher network.
"The local and global reach of Andhrajyothi, of about 100 million page views per month, allows us to reach users in their native language, spoken by roughly 80 million people," says Koganti Bhanu Prakash, Director of Andhrajyothi. “To continue putting out high-quality regional journalism, we count on Taboola as a key discovery partner to continue to grow monetization, audience, and engagement".
“We are excited to partner with Andhrajyothi, and work together to drive growth around user engagement, revenue and audience,” said Adam Singolda, CEO and Founder at Taboola.
eNews
PNB partners Kiwi to launch credit-enabled UPI for users
Targets 180 million customers; RuPay card offers 0.5 per cent to 1.5 per cent cashback
MUMBAI: Swipe, tap, or scan credit is quietly slipping into the rhythm of everyday payments, and Punjab National Bank wants in on the action. The state-run lender has partnered with Kiwi to roll out credit-enabled UPI payments for its 180 million customers, marking a significant push to blend traditional banking with India’s fast-evolving digital payments ecosystem.
At the centre of the collaboration is the launch of the PNB Kiwi Credit Card on the RuPay network. The card is designed with a digital-first approach, offering fully online onboarding and seamless integration with UPI, allowing users to transact via scan-and-pay while accessing credit.
The offering also brings in a rewards layer, with cashback ranging from 0.5 per cent to 1.5 per cent on online transactions, positioning the product as both a convenience play and a spending incentive.
The move comes as UPI continues to dominate India’s digital payments landscape, increasingly blurring the lines between debit-led transactions and credit access. For PNB, which operates over 10,000 branches around 60 per cent in semi-urban and rural areas, the partnership signals a targeted effort to extend formal credit to segments that have traditionally remained underserved.
The collaboration also reflects a broader industry shift, where banks and fintech platforms are converging to embed credit directly into payment flows, reducing friction while expanding access.
With RuPay credit cards gaining traction and UPI evolving beyond peer-to-peer transfers, the PNB–Kiwi tie-up positions both players at the intersection of scale, accessibility, and the next phase of digital finance in India.
