iWorld
Amazon Prime takes customer delight to a new realm with Kenny Sebastian
MUMBAI: In a bid to engage with customers and create a long standing relationship, Amazon Prime Video created an exclusive ‘Customer Delight Program’ for all fans of Kenny Sebastian’s Stand-Up Comedy Special.
Audiences who watched ‘Don’t’ Be That Guy’ were given a once in a lifetime opportunity ‘money-can’t-buy-experience.’ Adding to the engagement, Twitter India also featured an exclusive byte of Kenny Sebastian talking about his comedy special.
Kenny Sebastian, who has massive following on social media, started engaging with his fans across platforms like Snapchat, Twitter and Instagram. Kenny received a tremendous number of responses and chose the best three for the ultimate Kenny experience.
Prashasti Shetty (Age: 16 years), Ananya Waghdar (Age: 16 years) & Ryan D’Silva (Age: 18 years) were the lucky winners of this impromptu engagement activity.
Prime Video sent across a crew to their places to record messages for a video for Kenny. What they didn’t know was that Kenny would be visiting them as well! Their surprised and emotional reactions are priceless.
iWorld
Atrangii OTT partners with Amazon MX Player to expand global content reach
Deal brings originals and catalogue to Prime Video, widening audience access
MUMBAI: Atrangii OTT has entered into a strategic content partnership with Amazon MX Player, in a move designed to significantly expand the reach of its content across India and global markets.
As part of the agreement, Atrangii’s existing library along with select upcoming originals will also be made available on Amazon Prime Video, giving the platform access to a far wider audience base.
The partnership positions Amazon MX Player as a key hub for Atrangii’s content slate, which includes titles such as Koi Jaaye Toh Le Aaye, Shiddat, Marham, Khamosh Aahatein, and Kanpuriya. Known for its focus on thrillers, romance and unconventional narratives, Atrangii has been building a niche with bold, genre-driven storytelling.
Atrangii OTT CEO Avinash Dugar said, “We are delighted to partner with Amazon MX Player to bring Atrangii OTT’s storytelling to a much wider audience. This collaboration allows us to scale our creative ambitions while continuing to produce compelling originals.”
The move reflects a broader trend of OTT platforms leveraging partnerships to scale distribution without compromising on content identity. For Atrangii, it offers both visibility and scale, while for Amazon’s platforms, it strengthens content diversity.
With audiences now able to access Atrangii’s catalogue across multiple platforms, the partnership sets the stage for wider discovery and deeper engagement, as competition in the streaming space continues to intensify.
