ITV News
Paroma Dayal joins dentsu as VP, sports, e-sports, gaming & live experiences
Senior leader to steer brand partnerships and live experiences in fast-evolving space
MUMBAI: Paroma Dayal has taken on a new role at dentsu as vice president for sports, e-sports, gaming and live experiences, signalling the agency network’s sharpened focus on high-growth content ecosystems.
In her new position, Dayal will lead strategic expansion across sports and gaming, working at the intersection of brand partnerships, live experiences and integrated marketing solutions. The mandate reflects a broader industry shift where fandom, content and commerce increasingly converge.
Dayal brings over 15 years of experience spanning digital platforms, broadcast networks and advertising sales. Most recently, she served as senior client partner for APAC at Quora, where she worked on business strategy and client growth across the region.
Before that, she was associate director at MX Player, overseeing monetisation and brand solutions for MX Player and MX Takatak. Her earlier stint at Viacom18 Media Private Limited saw her rise to senior manager and group head north for ad sales and brand solutions across youth, music and English entertainment channels.
She also held roles at Viacom, managing advertising sales for brands such as MTV, VH1 and Comedy Central, and began her career with stints at Star India Pvt Ltd, India Today and NDTV.
Academically, Dayal completed an executive MBA from UCLA Anderson School of Management in 2024, adding formal training in brand management and digital marketing to her hands-on industry experience. She is also a graduate of Jesus and Mary College in New Delhi.
Her appointment comes at a time when brands are doubling down on sports and gaming as cultural touchpoints, not just media channels. With Dayal at the helm, dentsu appears set to play a more active role in shaping how brands show up in these fast-moving arenas.
ITV News
Policybazaar CEO Tarun Mathur steps down
Sajja Praveen Chowdary named successor as insurance platform reshuffles leadership.
MUMBAI: Tarun Mathur has decided to close his policy at Policybazaar after years of steering the insurance aggregator. Policybazaar has announced that Tarun Mathur has stepped down as Chief Executive Officer and Principal Officer of the company, a wholly owned subsidiary of PB Fintech. Sajja Praveen Chowdary will take over as the new CEO and will also serve as whole-time director.
Chowdary, who joined the PB Fintech Group in 2011, has held leadership roles across multiple verticals. He currently heads “Policybazaar for Business,” the corporate and SME insurance and reinsurance arm. Under his leadership, this segment has grown into one of the fastest-expanding business insurance brokers in India and is positioning itself as a one-stop destination for such products.
A marketing professional with over 17 years of experience, Chowdary brings expertise in business management, product and technology management, business development, and project management in the e-commerce space.
Tarun Mathur began his career at HeroITES and later worked with ebookers and FE Global Technology Services. He joined Policybazaar as a co-founder and associate director of business development.
The leadership change comes as Policybazaar continues to strengthen its position in both retail and business insurance segments in a highly competitive market.
In the fast-paced world of insurtech, where policies change hands as quickly as premiums, Policybazaar has handed the baton to a long-time insider. With Chowdary at the wheel, the company appears well-positioned to keep its growth momentum rolling.
