DTH
Dish TV reports improved results for Q2-2015
MUMBAI: Reporting earnings for the current quarter (Q2-2015), Dish TV India Limited (Dish TV) announced addition of 3,78,000 subscribers in the quarter taking net subscriber base to 1.21 crore at the end of the quarter. The company added 3,32,000 subscribers last quarter and 164,000 subscribers in the corresponding quarter last year.
The subscription revenue for the quarter rose 12.2 per cent to Rs 616.8 crore y-o-y while the total operating income (Total Income from Operations – TIO) at Rs 672.3 crore was 11.9 per cent more than Rs 600.8 crore in Q2-2014 and 4.9 per cent more than Rs 640.6 crore in Q1-2015.
Also reporting the half yearly result, the HY1-2015 TIO for the company at Rs 1290.8 crore was 7.2 per cent more than Rs 1203.9 crore in HY1-2014.
The company announced a decline in loss for the current quarter at Rs 15.1 crore as compared to the Rs 16.05 crore in the trailing quarter but higher than the Rs 8.53 crore in the corresponding quarter last year.
The total expenditure of the company for the current quarter also rose to Rs 661.9 crore, 11.1 per cent up from Rs 595.5 crore in Q2-2014 and 5.2 per cent more than Rs 628.8 in the trailing quarter.
The company reported the total expenditure for HY1-2015 at Rs 1290.8 crore which was 7.2 per cent more than Rs 1203.9 crore in HY1-2014.
The increase in total expenditure can be attributed to rise in Employee benefit expense (EBE), advertising expense (AE) and selling and distribution expenses (S&DE).
The EBE for Q2-2015 was reported at Rs 25.16 crore, up 12.6 per cent from Rs 22.34 crore in the corresponding quarter last year and 1.6 per cent lower than the trailing quarter.
AE in Q2-2015 at Rs 17.7 crore, was 39.4 per cent more than Rs 12.7 crore in Q1-2015 while the selling and distribution expenditure rose 22.1 per cent Q-o-Q.
The S&DE comprises of commission and other selling and distribution expenses.
The commissions for the company in Q2-2015 was reported at Rs 60.74, 12.2 per cent more than Rs 54.12 crore announced in the immediate trailing quarter and 41.3 per cent more than Rs 42.96 crore in Q2-2014.
While the other selling and distribution expenses at Rs 53.8 crore jumped 42.1 per cent from Rs 37.86 in Q1-2015 and 74.9 per cent from Rs 30.76 crore in the corresponding quarter last year.
ARPU for the second quarter increased to Rs 172 from Rs 170 in the previous quarter. Despite significantly higher activations, churn continued to be at a healthy 0.7 per cent per month. Festival driven, higher selling and distribution expenses resulted in the EBITDA margin being marginally lower at 24.1 per cent compared to 24.5 per cent in the previous quarter, said the press release.
EBITDA for the quarter was Rs 162.3 crore, up 4.4 per cent as compared to Rs 155.4 crore in the corresponding quarter last fiscal.
Talking about the overall industry growth, Dish TV chairman Subhash Chandra said, “The industry, led by Dish TV, recorded a healthy 38 per cent Y-o-Y growth in gross additions during the second quarter of fiscal 2015.”
“Our performance during the second quarter is a reflection of our belief that a financially stable business is best placed to capitalize on any growth opportunity. While we have been growing in the right direction, growth without healthy returns to our shareholders falls below our aspirations. However, we are committed to generate them and by focusing on revenues, expenses and balance sheet quality we are building near term benefits for all our stakeholders,” he added commenting on the company’s earnings report.
Adding to the same, Dish TV MD Jawahar Goel said, “Dish TV maintained its leadership position during the second quarter. Buoyed by a healthy growth in HD sales and good traction coming in from sale of the ‘Zing’ brand.”
He further added, “In view of the Prime Minister’s ‘Make in India’ campaign Dish TV is re-evaluating possibilities for domestic manufacturing of set top boxes.” High Definition (HD) box sales gained Traction. It comprises of 15 per cent of the incremental additions.
Despite the push back of digitization, ‘Zing’ helped propel the sales of the flagship ‘Dishtv’ brand through a wider reach and top of the mind recall. The newly introduced Sports driven packaging also found instant favor with subscribers, thus enabling Dish TV outgrow the industry growth rate, the press release added.
Click here to read the unaudited financial result
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
