iWorld
PubNation summit 2021: Tracking the next big surge
Mumbai: The last 18 months saw the publishing industry adapting to several new trends, leading the way to new business models and use of the latest technology. Data became the new currency, and aggressive efforts were made to mine this data to gauge the audience behaviour that also went through a constant change during this unprecedented time.
So, when digital publishers, advertisers, brands and technology providers came together at this year’s PubNation summit 2021 organised by Indiantelvision.com these evolutionary changes became the centre of the discussion.
Publishers & tech platforms shared their learnings from the year gone by and weighed in on the major growth drivers for digital publishing which lead to higher stickiness for the users and more revenue for the platforms. Dentsu Creative Group India CEO Amit Wadhwa spoke about the rise of digital which has in fact proved to be a ‘saving grace’ for the industry in the past couple of years.
HT Digital Streams chief content officer Prasad Sanyal spoke about reinventing business models, the changing workflows and tapping into the opportunity of education and video. While HT has completely shifted its focus to pivot to a digital-first approach, Sanyal said the next six to eight months will be crucial in determining the outcomes of those decisions.
The panellists also discussed how most publishers today have data analytical teams, and a lot of the decisions are becoming data-driven, and focussed on ‘audience-in’ approach. Network18 Media and Investment Ltd CEO-Digital and president – corporate strategy, Dentsu Publicis Media Services CEO Tanmay Mohanty and Firework India CEO Sunil Nair were among the other key panelists.
Mohanty highlighted how it has become imperative for publishers to share their data, so brands can plan their reach better. He also spoke about the price and efficiency one can then deliver to the client, by moving away from the walled gardens and creating a sustainable media ecosystem.
Firework’s Nair talked about the opportunity that LIVE commerce provides to ecommerce that is beginning to show promise in India. “Vertical video, swipeable video, shoppable video are far more engaging and we are seeing enough traction out there in terms of sales that’s happening,” he said.
Another session on ‘Personalisation and Monetisation through technology’ witnessed insightful discussion among representatives from InMobi, MAAS, Simplilearn, PayNearby, KreditBee and ShipRocket on the new revenue opportunities. While personalisation is crucial to creating user-centric experiences, the challenge lies in monetising it effectively through technology by creating targeted experiences to the viewers. Indian Television Dot Com founder CEO & editor-in-chief Anil Wanvari set the ball rolling by asking his panellists to share one tech innovation that they found exciting in the recent past.
KreditBee CMO Ishan Bose said the data-driven approach where they identify variables from the user’s different data sources and based on that allocate scores to the users has been a game-changer. “This has helped in amplifying the reach basis the personalisation of credit and improve the quality of lending,” he added. MAAS chief data and platforms officer Vipul Kedia discussed the omnipresence of data and how the ability to generalise data across various channels will be the driving force for advertisers going forward.
Inmobi director Microsoft advertising business Rohit Dosi said, “The data is out there. But it is ultimately up to the brand or the user on how much deep down personalisation they want. Publishers are open to working with brands to help them figure out their data strategy, but it’s finally the decision of the brands and users on the level of data privacy they want.”
PayNearby head-products Nilesh Halde talked about the marginalised set who are not highly prevalent on the digital platform- whose presence is limited to “ABC – Astrology, Bollywood and Cricket”. To target these sets of people who are rarely on social media platforms will be a challenge for brands. “Publishers need platforms to reach out to these people. Definitely an opportunity lies there. We also need to look at Bharat, rather than only India,” he said.
“There needs to be a balance between privacy and personalisation,” the panelists agreed, highlighting that the key is to make the user believe his privacy is not being invaded. While Content will keep evolving, short-format video content will continue to hold forth in the coming years too, the panelists agreed.
Another session on ‘Audience behaviour and publishers’ saw representatives from Kantar, OutBrain, Taboola, Toppr and ABP discussing the key trends that have dominated the industry over the past year based on the changing consumer behaviour. The panellists also discussed the new technologies that are bringing ad-tech platforms and digital publishers together to reach more audiences.
EMBED: https://indiantelevision.com/events/pubnation-summit-2021/
Gaming
Sony raises PS5 prices for second time in under a year
US disc edition jumps $100 to $649.99 as memory costs surge.
MUMBAI: Sony just hit the pause button on affordable gaming because when memory prices skyrocket, even the Playstation has to pay the premium. Sony has announced its second price increase for the Playstation 5 range in less than a year, citing pressures in the global economic landscape and a sharp rise in memory component costs driven by AI demand.
In the US, the PS5 disc edition will rise from $549.99 to $649.99, a $100 hike while the digital edition increases to $599.99. The more powerful PS5 Pro will jump $150 to $899.99. The Playstation Portal remote player will also rise by $50 to $249.99. The new prices take effect on 2 April 2026.
Similar increases have been applied in the UK (£90 per model), Europe and Japan. Sony last raised PS5 prices in the US in August 2025.
“We know that price changes impact our community, and after careful evaluation, we found this was a necessary step to ensure we can continue delivering innovative, high-quality gaming experiences to players worldwide,” Sony said in a blog post.
The hikes come amid an unprecedented surge in memory prices, as manufacturers prioritise supply for AI data centres. Analysts say Sony had likely secured price protections for components that have now expired, forcing the company to protect its hardware margins.
Ampere Analysis research director of games Piers Harding-Rolls told CNBC that further increases from Microsoft and Nintendo would not be surprising, though Nintendo may hesitate to raise the price of its recently launched Switch 2 while establishing the new platform.
The increases arrive eight months before the highly anticipated release of GTA 6, which is expected to drive strong console sales. However, early reactions online have been a mix of disappointment and resignation, with growing concern that premium gaming is increasingly becoming a hobby for higher-income players.
In a sector already grappling with tariffs, inflation and component shortages, Sony’s move underscores a tough reality: even the most popular consoles are not immune to the rising cost of keeping up with the latest technology.
