Taking from their many learning's, The media industry had to grow and adapt a lot in the last 18 months. They had to bring new business models, utilize technology in a new way that understands data better and helps monetize it. They also had to adapt to the changing consumer behavior in Covid19. Let's hear from Publishers & Tech platforms about their learning;s from the covid era and what have been the major growth drivers for Publishing in the year 2021 which lead to higher stickiness for the users and more revenue for the platforms.

Publishers discover new revenue opportunities by utilizing audiences across all their channels on behalf of their advertisers. How has the brand feedback been for these new opportunities?
Personalization is very important to creating user-centric experiences. How can this be monetized effectively through technology by creating targeted experiences to the viewers
Driven by the rise of programmatic advertisement, Publishers are required to meet advertisers standards and requirements while dealing with various data and technology imbalances. How can technology help to meet these imbalances?

Behavior Pre - Covid & Post Covid of the audience has changed in many ways. Their purchasing patters and their considerations before making a purchase. How do brands & Agencies see advertising on publishing platforms across all its distribution channels ( Content, video, banners, social media etc) in relation to this changing consumer pattern. Do they prefer branded content in priority vs programmatic advertisement? Has video become more important? Is using Adtech & Martech become a necessity? Brands & agencies give their thoughts on this new paradigm of publishing

Work from home & education from home lead to a magnanimous rise in video views not just for OTT platforms but for video ad tech platforms. Their performance has been at its highest with great ROI for brands and agencies. Lets here from a video tech platform on its success story