DTH
Airtel Digital TV launches new standard STB with recording facility
NEW DELHI: Airtel Digital TV the direct to home (DTH) arm of Bharti Airtel, has launched a set-top-box for Rs 2,000 that allows customers to record by plugging-in an external storage device such as a pen drive.
“The new standard definition (SD) set-top-box will allow customers to enjoy recording by just plugging-in an external storage device,” the company said in a statement.
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The company said that customers can just plug-in their pen drive or other external storage device into the set-top box to start recording and can schedule the recordings even via mobile or Internet.
“Customers can record on an external storage device of up-to two terabytes and create an unlimited personal content library by using multiple storage devices for the recordings,” it added.
The recorded programmes can be watched with a DVD like control of TV viewing with features such as pause, rewind, slow-motion viewing and fast-forward, the company said.
Airtel Digital TV had 8.5 million customers as on June 2013 and it offers 373 channels, including 17 HD channels and five interactive services.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
