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MUMBAI: Rentrak has entered into a TV ratings and Video on Demand measurement agreement with Viacom Media Networks. Viacom will utilize Rentrak’s Advanced Demographics measurement capabilities,...
MUMBAI: The newly launched television audience measurement Broadcast Audience Research Council (BARC) India has been asked to stop releasing ratings by the Ministry of Information &...
MUMBAI: The week 18 of opportunity to see (OTS) data collated by Chrome Data, Analytics & Media witnessed only one loser. English News channels in the...
MUMBAI: The seeds for a new television measurement body were sown in 2008 and after a good seven years, on 29 April 2015, the Broadcast Audience...
MUMBAI: On 28 April, the existing ratings body TAM (Television Audience Measurement) released its first data for Hindi general entertainment channels (GECs), indicating the disparity between...
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