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MUMBAI: comScore and Kantar Media will be introducing their first joint offering for cross-media audience measurement to key clients. The announcement was unveiled at a...
MUMBAI: It was a ‘no gainer’ week in the opportunity to see (OTS) collated by Chrome Data Analytics & Media. In Week 17, Hindi Movie...
MUMBAI: Rentrak has inked a TV ratings agreement with independent full-service media planning and buying agency Crossmedia. Crossmedia will utilize Rentrak’s national and local measurement services...
MUMBAI: It was a ‘cold’ week for Hindi general entertainment channels (GECs) with most of the channels witnessing a drop in its viewership. In week 16...
MUMBAI: With the broadcast industry currently going through a transition phase with regards to its ratings currency, analytics measurement and distribution audit body Chrome DM has...
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