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MUMBAI: The ongoing season of the Indian Premier League (IPL) saw telecom operator Vodafone Cellular as the top advertised brand on the basis of secondages during...
MUMBAI: Merkle, a technology-enabled, data-driven performance marketing agency, has inked a strategic partnership with Rentrak. Through the partnership, Merkle and Rentrak will combine Merkle’s understanding...
MUMBAI: After 45 matches, an analysis by Television Audience Measurement (TAM) signifies that 182 million unique viewers sampled the eight edition of the Indian Premier League...
MUMBAI: Week 19 data, sourced from TAM (Television Audience Measurement) subscribers for the Hindi GEC’s and other genres for both household and individual category, saw most...
MUMBAI: In week 18 of BARC ratings, sourced from BARC subscribers, the Hindi GECs have seen a major decline in ratings. As per the household...
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