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Chrome data week 18: English News genre the only loser
MUMBAI: The week 18 of opportunity to see (OTS) data collated by Chrome Data, Analytics & Media witnessed only one loser. English News channels in the eight metros dropped by 0.4 per cent with Times Now being on the top with 74.4 per cent OTS.
As far as the gainers are concerned, this week the English Movies genre saw a growth of 4.8 per cent with Movies Now leading the category with 63.9 per cent OTS.
Next was the Music genre in the Hindi speaking markets (HSM) by 4.5 per cent. MTV led the space with 90.3 per cent OTS. It was then followed by Infotainment channels in all India with Discovery registering the top position with 84 per cent OTS.
Last but not the least, English Entertainment genre in the eight metros went up by 3.8 per cent with Comedy Central at number one with 51.3 per cent OTS.
