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MUMBAI: If the “Lagaan World Cup Eleven” contest held on Republic Day during the screening of Aamir’s Khan cricket-related movie on Sony’s MAX is any indication,...
MUMBAI: With limited advertising options at their disposal, liquor brands are examining all the possible opportunities to piggy-back on cross-marketing tie-ups. UB group’s flagship brand McDowell’s...
MUMBAI: Mountain Dew may have been pitched as Pepsi’s new energy drink, but indications are that the beverage major may soon be launching the internationally popular...
HONG KONG: NDS Group plc, a News Corporation company and a leading provider of technology solutions for digital pay-TV, today announced the appointment of Christopher Yap...
LOS ANGELES: FPBA Group a provider of advertising tools for online publishers, and Grokster a provider of peer-to-peer file-sharing technology have announced the results of a...
