MAM
Headlines Today to recap the year in unique style
MUMBAI: While every channel prepares to recap the events on the past one year as part of their year-end programming strategy, Headlines Today has its eyes set on the future. The channel will not just recap the happenings of the previous year but go a step further and analyze the various trends and their bearing on the future.
Since 24 December, Headlines Today has been airing various five-six minute capsules on the major trends that have emerged across politics, business, sports and entertainment. On 31 December, the channel will put together a one-hour special programme at 7 pm called Back to the Future, which will be aired from the projector room of PVR. The idea is to showcase the special programme as a movie. This novel programming idea will discuss all the major trends that emerged in 2004 and their potential impact on the future.
2004 has been a remarkable year for Headlines Today. The format of the channel has caught on with the young urban viewers. Headlines Today began the year with a weekly reach of 2.8 million. In week 51, the channel has a weekly reach of over 10 million. This is a whopping growth of around 260 per cent, said an official release from the channel.
As per the latest Tam data, Headlines Today has an all India market share of 34 per cent, just 1.8 per cent behind the leader, added the release.
MAM
Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
