MAM
Nirula’s ropes in Sudipta Sen Gupta as senior VP marketing & sales
MUMBAI: Nirula’s has announced the appointment of Sudipta Sen Gupta as senior VP marketing and sales. The company states that the new appointment is in line with its aggressive growth strategy to further expand across India.
“With Nirula’s growing at a fast pace, Sudipta’s experience and
expertise in the industry will help establish the brand as a major national retail chain as well as help grow the Nirulas packaged consumer products business. She will take control of all the marketing initiatives for the retail brand and head a team creating strategies to achieve its larger business objectives. She will also function as a company spokesperson for marketing and tactical communication?” said Nirula’s MD Samir Kuckreja.
Sudipta started her career with Coca-Cola India in 1996 where, as an associate marketing manager at Coca Cola India she handled projects like Coca-Cola Sharjah Cup. Then at Compaq Computer India (Pvt) Limited in 2000, as marketing manager, she ran several media campaigns including the tie up with Kaun Banega Crorepati Junior.
Prior to joining Nirula’s she had a 5 year stint with Café Coffee Day as senior GM, where her expertise contributed in understanding the critical retail business, growing the brand and helping to grow the consumer products sales and undertaking CRM, CSR and PR initiatives.
“It feels great to be a part of Nirulas, a deeply loved brand, that is uniquely Indian as well as international, much like its customers! With rapid expansion as planned and a new look and extensive menu, I look forward to taking the brand to many more customers? said Sengupta.
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
