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MUMBAI: As they get older, American tweens and young teens – the 8-14 year old crowd – become increasingly disinterested in watching television, and more and...
They took the gamble in 2001, when India’s biggest Click here for bigger image corporate entity decided to back a ‘dark horse’ called Narain Karthikeyan....
MUMBAI: American firm Lightningcast, which specialises in broadband video advertising insertion technology, has announced its next generation Live Stream Advertising Management System. Lightningcast’s live stream ad...
Sohrabji lists out what goes behind planning and buying for television at MediaCom: An analysis on how relevant a channel is for our brand on various...
MUMBAI: The Interpublic Group of Companies has hired Nick Brien as chief executive officer and president of Universal McCann. Brien comes to Interpublic after a long...
