MAM
Tanishq rolls out special jewellery for Gudi Padwa
MUMBAI: Tanishq has announced celebration of Gudi Padwa across its stores in Maharashtra with exquisite Maharashtrian jewellery like patlis, todas and vati mangalsutras.
Considered an auspicious day to begin new ventures, Gudi Padwa heralds the beginning of the spring season/Maharashtrian New Year. Symbolic of this festive occasion are jewellery purchases often adhered to as a customary practice.
Says Tanishq marketing manager Aanchal Jain, “Gudi Padwa symbolises the beginning of a new year bringing with it expectations of all that is good and pure and there is no more auspicious way to bring in the New Year, than to buy pure 22 k gold jewellery from Tanishq.”
Tanishq jewellery for Gudi Padwa will consist of designs where tradition and modernity marry beautifully and therefore, appeal to the women desiring to buy precious Indian jewellery which suits their tastes.
The brand’s offering for Gudi Padwa also symbolises prosperity and good fortune in keeping with the auspicious nature of the occasion. Tanishq’s pure 22k range of jewellery spans all the occasions of a woman’s life – everyday, casual evenings, family functions, wedding and festivals.
“At Tanishq, we have always strived to participate in the many events and occasions of our customers, traditional or otherwise, with jewellery that suits the many Indian hues and moods. This Gudi Padwa, we wish to be part of the celebrations by offering a range of jewellery aptly designed to suit the Maharashtrian woman’s tastes and preferences along with attractive gifts on purchases across our stores,” adds Jain.
MAM
India wins big at the 2025 Global Best of the Best Effie Awards
The Womb and McCann India take home Global Grand Effies, putting Indian advertising on the world map
MUMBAI: Indian advertising just had its moment. At the 2025 Global Best of the Best Effie Awards, the most rigorous test of marketing effectiveness on the planet, two Indian agencies beat out campaigns from over 130 markets to claim Global Grand Effies, the sport’s equivalent of a world championship medal.
The Womb won for Piramal Finance with a campaign called “NEEYAT: India’s Real Credit Score,” a purpose-led push that took direct aim at systemic bias in the credit sector and reframed how creditworthiness is measured. McCann India won for ESAF Small Finance Bank with “Saving Her Savings,” a campaign centred on financial inclusion for marginalised women. Both wins came from a shortlist of 47 contenders, all of whom had already won gold or grand prizes in their home markets. Only 11 Global Grand Effies were handed out across seven markets. India got two.
The highest honour of the night, the Iridium Effie, awarded to the single most effective marketing campaign in the world, went to eos Products and Mischief @ No Fixed Address for “Women’s Shave.” Remarkably, it was their second consecutive year taking the top prize.
Other global winners included Oreo and Mondelez International for “Oreo Codes” in commerce and shopper marketing, Flamin’ Hot and PepsiCo for “Poker Face” in experiential marketing, and ALDI Australia for “Shop ALDI First” in retail.
The Best of the Best is no ordinary awards show. Entry is restricted to campaigns that have already won a gold or grand Effie at a national level, making it, in effect, a champions’ league of marketing effectiveness. Indian agencies are no longer just brilliant at cracking local markets. They are now setting the global standard.
The world’s best advertisers had better start paying attention.
