MUMBAI: FMCG major Hindustan Unilever (HUL) is hosting an advertising roadblock across 25 Zee Network channels that will bring in an advertising premium for the broadcaster....
MUMBAI: Dentsu India has roped in Rajat Sethi as Dentsu Marcom managing director. He will be working closely with Dentsu India president Rajesh Aggarwal. Sethi‘s mandate...
MUMBAI: Mahindra & Mahindra‘s Andre Purushottam has taken over from TV Today CEO G Krishnan as Media Research Users Council (MRUC) chairman. Prior to this, The...
MUMBAI: Facebook is entering into a deal with media research giant Nielsen to measure the effectiveness of advertisements on the popular social network site. Facebook, which...
MUMBAI: Post its success in the USA, Warner Bros is now looking at Australian markets which can use its characters as marketing tools. The company is...