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Rajat Sethi is Dentsu Marcom managing director
MUMBAI: Dentsu India has roped in Rajat Sethi as Dentsu Marcom managing director. He will be working closely with Dentsu India president Rajesh Aggarwal.
Sethi‘s mandate will be to lead the business and operations of Dentsu Marcom. Prior to this, Sethi was Reader‘s Digest International head country operations India.
Said Sethi, “I am delighted to join the Dentsu team and I believe Dentsu combines the best of entrepreneurial spirit with global expertise, both of which are critical in managing today‘s communication needs. I am looking forward to growing the Dentsu Marcom business in India and contributing to our clients‘ success.” “Sethi is a veteran in the Indian communications and mediascape and it‘s great to have him on board Team Dentsu in India. His diverse experience across disciplines of communications is of tremendous value and we see him lead Dentsu Marcom to great heights,” said Aggarwal. A marketing communications specialist, Sethi has extensive experience in the marketing communications and publishing industries. He has successfully built new country operations and new competencies from inception to implementation. He has helped build operations in the Indian sub-continent for large global marketing communication companies such as Wunderman, McCann Relationship Marketing. His strength has been his leadership and people skills. In recognition of his contribution in the field of integrated communications, Sethi was invited as a Lions Jury member to the 50th Cannes Advertising Festival. Sethi is a graduate in Economics and a post-graduate in Management studies. He also completed his Advanced Management Program from Harvard Business School in 2005.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
