MAM
Characters of Warner Bros to be used as marketing tools in Australia
MUMBAI: Post its success in the USA, Warner Bros is now looking at Australian markets which can use its characters as marketing tools. The company is in talks with ad agencies in Australia to use its characters including Harry Potter and Bugs Bunny to market its different products. “Over the next few months we will be giving a series of high-level presentations to agencies telling them how the characters and other properties could be leveraged to sell products,” said Warner Bros MD consumer products Australia Preston Lewis to News.com.au. “Warner Bros looks at the full spectrum of consumers from newborns all the way up to grandma,” he added. The company is looking at marketers to license the characters for brands including sweets and cereals.
